Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

With Google describing it as “Intelligence exhibited by machines’’, Artificial Intelligence (AI) is the ability of a machine to think and learn smartly like humans. With its extensive use in business, industries, healthcare, it has become an indispensable part of our lives, making it fun and easy. With the world pacing rapidly, can we think of day in our lives without a Google assistant or a Siri or an Amazon Alexa? AI has the potential of bringing about changes and development that is beyond human imagination. However it remains highly doubtful if AI can solve issues like poverty and epidemics. AI can be a potential job destroyer boosting unemployment and inequality. Having said that, we should remember that nothing can beat human understanding and problem solving skills. Afterall we live in a world where relationship is the priority. By keeping us updated and gaining the necessary knowledge we can definitely survive in a world of transformational change! Read more at: https://www.business2community.com/strategy/artificial-intelligence-disruption-or-opportunity-02175867

    Considering how stubborn established companies are with their business operations, introducing Machine Learning which will bring a difference in business environments and in how people work, is extremely difficult. Data Science, AI and Machine Learning are different concepts where Machine Learning helps the other two prosper. It is a means of programming an algorithm wherein businesses feed in examples of real data. According to Maxim Scherbak, the author of this article, the new task for ML-driven organizations is preparing data for Machine Learning models. This implies that it will make Business Analysts different rather than making them redundant. For successful implementation of Machine Learning algorithms (which are mostly viewed as black boxes) they need to be backed by thorough testing. Leaving rule based approaches behind, businesses need to learn to trust these algorithms to shine in the era of AI. 

Read more at: https://towardsdatascience.com/when-business-analytics-meets-machine-learning-10ecaada9d8

A/B testing (also known as Split testing or bucket testing) is mostly used by websites and mobile apps as an effective data based method to test and compare alternatives wherein one variant’s significantly better performance proves its efficacy and suggests its implementation. To run A/B test, after deciding the objective, the variants of the landing page are to be determined, where the variations should differ only in the element that is to be tested. The test, then needs to be performed to compare how the users respond to the variations followed by reviewing the results and making changes based on the results. Some of the benefits of A/B testing to mobile developers are higher conversion rates, analysis of engagement metrics, decision making based on data and statistics, ability to view app store experience from user’s point of view, better use of resources, insights into customer behavior, etc. Ultimately A/B testing makes businesses improve if they run multiple experiments and understand their users’ behavior.  

Read More at: https://splitmetrics.com/resources/what-is-ab-testing-and-why-it-matters-for-mobile-developers/

Last fifty years have seen great advancements in the medical field but along with it came hand in hand the errors in interpretation of medical scan reports, with 2% false positive rates and 25% false negative rates. AI, however, has come forth for rescue. While there have been arguments that deep learning would replace radiologists soon now, it is nothing more than a myth. With deep learning, the doctors would be able to detect the problems quickly and operate accordingly. One example is Zebra Medical Vision which has helped doctors for five years now in making the right decisions by developing deep learning algorithms for interpretation of medical images and working with data. It will help automate every visual aspect of medicine, help doctors by giving them a second opinion and also provide assistance and augmentation in case of lack of any skill. With such feedbacks, the probability of correct diagnosis increases many folds. The augmentation of Artificial Intelligence in the medical fields will be revolutionary. Read more at: https://www.forbes.com/sites/gilpress/2019/04/22/ai-startup-zebra-medical-vision-enlists-deep-learning-to-save-lives/#68aa9baa1035

With the advancement of technology, the advancement in the hacking sector has also taken place. All types of data are being hacked and misused. To solve this problem, biometrics have come into the play. Smart phones already have finger print and face and voice recognition facilities. These features will now come in the financial sector which would disable hacking or duplication (as can be done with ids and passwords) and hence keeps the data safe. The recent big problem of hacking of the ATMs can be curbed using the biometric technology. Beyond physical characteristics, behavioral biometrics can also track how a consumer swipes a mobile screen or uses a keyboard and recognize fraudulent activities. However, the institutions are not that flexible in terms of adopting the new technology due to coordination problems. The customers, on the other hand, are keen to use this new technology which keeps them safe. Read more at: https://finance.toolbox.com/article/biometrics-play-growing-role-in-security-and-convenience-for-financial-services

A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

These days people find ways to use coupons were ever is possible especially on online delivery through food apps, buying any products through eCommerce apps etc. Its one of the best strategy used by any companies these days. By using coupons the consumer have a mental satisfaction that they receive cheap products and this lead to the loyalty towards the company. As today's time is a technology time so to avail coupons is very easy especially through your mobile phones, anyone any where can use it. Companies find various ways to attract them with their new offers, advertising through shows, banner ads on bill boards etc which leads to increase of sale.

Read more at : https://www.business2community.com/marketing/6-ways-to-improve-your-coupon-marketing-strategy-and-increase-sales-02192134

Business world is now dominated by artificial intelligence and there is no exception in the world of marketing intelligence too. It is found that the future of marketing will be transformed by a powerful, nonhuman force i.e. artificial intelligence. But, even at present, AI and marketing-powered solutions can rationalize your marketing efforts and give you an edge on your competition. Read more at:  https://www.business2community.com/marketing/4-ways-ai-can-improve-your-marketing-strategy-02190347

Nowadays, everyone is talking about artificial intelligence. The expected potential of AI technology is based on increasing the availability and usefulness of expert knowledge. It is this potential which will affect many diverse areas like education, commerce, government, medicine, and manufacturing. It is a fact that one of the most important results of work on artificial intelligence has been a refinement of techniques for obtaining and structuring the knowledge of experts. Read more at: 

https://it.toolbox.com/blogs/craigborysowich/the-basis-for-the-potential-in-artificial-intelligence-032519

We all know that Internet of Things or IoT can monitor and measure data in real time. These data in return offers valuable insight to help save time, energy, and money. But, do you how are IoT data collected, processed, and analysed? Data are collected from security systems, smart appliances, smart TVs, and wearable health meters. Data are also collected from commercial devices including commercial security systems, traffic monitoring devices, and weather tracking systems. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/iot-data-how-to-collect-process-and-analyze-them-032619

Reports says that 50% of word of mouth recommendations are the leading factor behind a purchasing decision and 92% of consumers trust recommendations from the people they know. So, it is a fact that mouth marketing is effective. This article explains a few ideas to help you increase your word of mouth marketing to help grow your business like making yourself more interesting, sharing your experiences, share something that promotes high arousal and many such things. Read more at: 

https://www.business2community.com/marketing/how-to-increase-your-word-of-mouth-marketing-02167485

Nowadays, edge computing power of cloud is changing how Internet of Things devices and applications work as systems. This article explores some ways edge computing will change cloud utilization.  They are: Faster Decision Making, Network Load, Sharing Security and Disconnected Decision Making. Read more at: 

https://it.toolbox.com/blogs/davidgillman/4-ways-edge-computing-changes-cloud-utilization-012219

The vital concept of connectivity is moving beyond mere laptops, smartphones, and mobile devices as we observe its penetration into cities, homes, markets, farming, cars, wearables and more, connectivity is making each of them smarter by a great margin. This innovative advancement has come here to stay. Read how IoT is changing our lives at: 

https://it.toolbox.com/blogs/ankitkumar/internet-of-things-the-bright-wave-of-the-future-121818

Employees are the most valuable asset in any organization and your most valuable employees are often the quickest people to leave. The author in this article explores how you can use artificial intelligence to create systems that help meet your employees’ intrinsic needs and build the supportive and challenging environments that employees crave for. Read more at: 

https://it.toolbox.com/blogs/susanowens/5-ways-ai-technology-can-help-you-retain-employees-121818

It is a fact that the Internet of Things produces a lot of data for companies. So, dealing with this massive amount of data is both a large task and a continuous process for organizations. But, now most companies have some idea about the potential value of IoT data for their operations and IoT data which keeps streaming in, artificial intelligence is a natural choice for analyzing and making sense of them. Read more at: 

https://it.toolbox.com/blogs/davidgillman/stream-analytics-is-becoming-real-time-ai-121318

In the world of technologies, it is found that machine learning has by now begun to improve human decision-making, and the rising use of remote access technology will empower humans to influence faraway people and events by being present in multiple devices and locations. So, the increasing use of these technologies to analyze, identify and respond to changing trends in real-time and will make human workers digitally ever-present across departments, businesses, factories, and devices.  Read more about how technology will revolutionize the future workplace at: 

https://it.toolbox.com/articles/five-ways-technology-will-revolutionize-the-workplace-by-2030

From bots that use natural language to interface with your consumers to manufacturing systems that customize on the fly, and warehouse systems that can plan goods near based on predictions of future orders, there are key updates to ERP systems that can have a huge impact on a company’s success. Read more about the updates on ERP at:  

https://www.business2community.com/business-innovation/how-ai-will-reshape-erp-in-2019-02140562

Nowadays, in business, people are using artificial intelligence and multimedia visual marketing, and these are also connected to the concept of Big Data as every action of internet users take generates a data trail, and the amount of machine-generated data is growing too. So, using data effectively can give businesses an edge in today’s competitive environment as analyzing Big Data helps them to achieve better results in many areas of business with minimum wasted effort and costs. Read more at: 

https://www.business2community.com/big-data/big-data-is-a-powerful-asset-for-business-success-02140458

Big Data in theory is easy to understand. But, unearthing insights from streams of data into action and make a difference to your business is not easy. Companies have now found out how to not only capture data but also connect them to create BI which helps in getting feed back into the business to give them a competitive advantage. Therefore, a set of dependable best practices can help you take advantage of the big data momentum. Read more at: 

https://it.toolbox.com/blogs/susanowens/4-ways-to-use-your-data-to-your-best-advantage-110118