Merging entertainment with data is a well-known concept. The marketers and content-creators have always focused on strategies that will resonate with the audiences and keep them engaged. Over the past few years, there has been an evolution of AI in the marketing strategies of content creators, brands, networks, etc. AI uses the deep learning algorithms that can digest, asses and contextualize unstructured data quickly to derive actionable insights. AI can analyze millions of pieces of content at a time, with the help of deep learning which is undoubtedly beneficial for the content creators and marketers. Deep learning helps in predicting whether a campaign will be successful even before it starts. Thus marketers are increasingly turning to deep learning algorithms to make better sense of the contents. Read more at: https://www.thedrum.com/industryinsights/2019/04/03/the-evolution-ai-entertainment-marketing

Gender pay gap in the workplace is one of the most relevant issues which can be solved by data driven decision making. On taking a closer look, it has been found that gaps in pay structure arise from unconscious biases and strategies that benefit one gender more than the other.  Research shows that there is no connection between the fairness of a raise and the effect of that raise on the gender pay gap, making it a complex issue. This can be solved with Data analysis and visualization. Rather than raising the salary of every female employee by the same percentage, building algorithms using companies’ data is more effective to eliminate the gap. This approach also brings the manifestations of unconscious bias in the pay structure to the forefront. Thus, data driven solutions can test salary decisions before making them thereby closing the gap.

Read more at: https://insidebigdata.com/2019/06/26/addressing-demographic-pay-gaps-with-data-driven-solutions/

With the advancement of data science, Chatbots are on the rise. Chatbots optimize customer service as they prod intelligent conversations between a human and an automaton. Chatbots, driven by machine learning, constantly collect new data from their interactions with customers to deliver improved experiences. It has been estimated that in 2020 over 85% of all customer service interactions will deploy Chatbots. They can act as virtual advisors and look into customer issues, can decipher typos made by interlocutor, provide speedy responses with 24/7 assistance to customers, deliver help in the banking industry, etc. Chatbots being the employees that can work without taking any rest, are useful in the insurance industry, Facebook Messenger and health service as well. Developments of Machine Learning algorithms and technology behind Big Data are the pillars of Chatbots.

Read more at: https://www.smartdatacollective.com/big-data-leads-to-impressive-array-of-chatbots-in-customer-service/

   With the idea of improving Gmail security, Google has adopted new big data security standards. Nonetheless, users should incorporate big data to secure their Gmail login. So far, Gmail is not the most secure email servers in the market as it wants our emails and details which act as data. Big data enhances Gmail security by prioritizing advancements in cybersecurity and malware protection and making two step verification more reliable. As Gmail users, we should upgrade our browser every time we are notified about it and use a sophisticated password which should be a unique combination of characters, letters and numbers. Hence it’s a blessing for us that Big data has started looking into Gmail security concerns.

Read more at: https://www.smartdatacollective.com/4-brilliant-ways-to-use-big-data-to-boost-gmail-security/

Having entered the era of Data Analytics, lately it has been realized that even the shipping industry is driven by Big Data. Companies track KPIs (Key Performance Indicators) to measure its performance and spot areas that need improvement. KPIs can be applied to shipping logistics as well and this monitoring can be done easily by Big Data. Shipping Damage is a vital metric which Big Data tracks during transit as it’s important to identify and curb damages of shipments. Big Data helps monitor Shipping Time and identifies the causes of delayed deliveries. It also ensures that customers’ expectations are met by tracking Inventory Accumulation. Owing to its versatile nature, Big Data can also monitor Shipping Costs. Thus given the profound impact that Big Data has on shipping, it’s important that shipping companies incorporate data analytics to save themselves from higher costs and other damages.   

Read more at: https://www.smartdatacollective.com/data-analytics-optimizes-shipping-through-kpi-tracking/

Predictive Analytics make predictions about the future events based on current data. These days retailers use it to determine the future needs of the customers. The biggest challenge faced by retailers today is customer retention. Predictive Analytics is bringing about a huge change in the retail experience altogether. Eminent retailers like Amazon is using predictive analytics to make customer recommendations based on purchasing history. Furthermore, development in Artificial Intelligence and machine learning is boosting its use. These developments in turn are helping the retailers gain a competitive edge. However tech giants like Google, Microsoft tend to keep the cutting-edge innovations for them. The new and innovative predictive analytics must level the playing field for small medium industries. Read more at: https://channels.theinnovationenterprise.com/articles/retail-reaping-rewards-predictive-analysis

With benefits like tracking the response of Instagram users to different Instagram stories, delivering better content, deeper understanding of the ROI of various time slots, etc. Instagram marketers can use Big Data to attract more followers and drive more sales. The feature of Instagram stories help increase these numbers backed by big data. Appealing content for Instagram stories can be created by first determining the goal of the story. Next, a great concept story needs to be spun to convey the benefits of the brand’s products to Instagram users. After building the concept, the story outline needs to be created which should then be sketched visually. Application of these steps and proper incorporation of Big Data should keep Instagram marketers from buying followers without causing any hindrance in the achievement of their goals.

Read more at: https://www.smartdatacollective.com/big-data-for-instagram-using-data-to-perfect-instagram-storyboard/

Machine learning applies artificial intelligence to automatically learn and improve from experience without being explicitly programmed. Machine learning applications are generally applied to those areas which involve processing lots of a data; a field where humans aren’t well-equipped. Machine learning applies discovered insights in ways that can optimize the customer experience. Chatbots provide effective solutions by stimulating an interaction with a customer service representative or resolving simple inquiries. Machine learning helps chatbots learn when to give specific responses, from where to gather necessary information and most importantly when they should hand off a conversation to a human agent. Virtual assistants, with the help of machine learning focus on specific areas where they can provide assistance to the customers. In order to continually optimize, customer service needs measurable analytics. Machine learning can help add a predictive element to support analytics. Thus machine learning helps in delivering better customer experiences. Read more at: https://www.business2community.com/brandviews/zendesk/how-is-machine-learning-being-used-in-customer-service-02215814

Irrespective of the business size, employees are always on the front lines of the company’s cybersecurity. Based on studies, it has been concluded that two out of three cybersecurity incidents occur because of employee negligence. Employees can be the company’s best defense or its biggest liability. Therefore, cybersecurity training is very important. Employees tend to reuse the same password everywhere. This is a risky practice making it easier for sensitive information to go in the wrong hands. Company Policies must ensure that employees change their passwords every few months. Moreover employees should be taught to spot phishing attempts, including spelling and grammatical errors, suspicious attachments, request for personal information, free offers etc. Sometimes just visiting a site can infect the entire network. In order to maintain security, employees should be taught to hover over the links before clicking on them to see the actual URL; if it looks suspicious it would be best to avoid it. Thus as we see, untrained employees can be the biggest cybersecurity threat. Hence companies should shore up their security systems, starting right from its employees. Read more at: https://channels.theinnovationenterprise.com/articles/employees-cybersecurity-threat

Google maps new features not only includes the updates of traffic, but also how crowded the public transport will be. Google has been asking people to fill up forms wherein they are asked about their departure time and number of seats available. This data helped the Google maps in predicting the peak time and the most populated stops. Similar study has been done about predicting the crowds at restaurants. Also, delays in bus and their expected time of arrival is notified by the Google maps, which are available on both Windows and iOS for almost 200 cities. Read more at https://techcrunch.com/2019/06/27/google-maps-can-now-predict-how-crowded-your-bus-or-train-will-be/

With advancement in Internet of Things (IoTs) such as asking the personal digital assistant to read the news, give weather reports, turn on/off the lights, locking up the house and many more, our lives are being simplified, though not as seamless as expected. In Edsger Dijkstra’s words, “Simplicity is a great virtue but it requires hard work to achieve it.” It is analytics that trains the technology for doing hard work so that its virtue can be enjoyed by the people. Hence, with every passing day, as IoT is taking over, Analytics market is becoming more complex since machines have their own languages and specifications and idiosyncrasies. Read more at https://www.experfy.com/blog/to-serve-man-the-internet-of-things-and-analytics

Few factors where data analytics can be seen creating an impact on this sector as stated below: • Reporting and Business Intelligence: With the help of reporting and dashboards, the travel companies can draw inferences. The most important factor for this industry is seasonality, which can be studied by performing analytical operations on the data. • Alerting and monitoring system: Anomalies and rare observations can be detected which is not possible manually due to huge chunks of data available. • Optimization and efficiency building: Analytics help organizations prioritize their investments and redirect them towards high priority factors. • Personalization: Personalizing always attracts attention of customers. • Enhancing business strategy and customer experience: Along with variations in seasonality, forecasting is equally necessary to define the business goals. Read more at https://www.moneycontrol.com/news/technology/travelling-on-data-how-data-analytics-is-transforming-the-travel-industry-4131941.html

The field of AI is largely unexplored and we have only scratched the surface of what AI is really capable of.Understand the AI types will allow us to gain perspective on its capabilities and impacts in future.The degree to which an AI system can imitate human performance is used as a criterion for determining the type of AI.Based on this, AI is classified into two types-One type is based on classifying AI enabled machines based on their resemblance to the human mind , ability to think and feel.According to this system,the four types of AI are-reactive machines,limited theory machines,theory of mind and self aware AI.The second type of AI classification usually used in tech has three categories- Artificial Narrow Intelligence(ANI),Artificial General Intelligence (AGI), and Artificial Superintelligence (ASI). Read more at: https://cognitiveworld.com/articles/7-types-artificial-intelligence

Big businesses have huge repositories of data.Each company is in the race to draw more value from this data so that they are not competed out.Data is unorganized,metadata initiatives have been falling and unearthing and extraction of data has become more difficult. Data protection regulations have exacerbated the problems.Lack of data management, renders data inefficient. IO Tahoe has published on Data Catalogs-a metadata management tool as a solution to this problem. The speed of AI coupled with human learning will help companies to overcome challenges of data management.There are several kinds of data catalogues and this report is a guide on which will be best for your company.

Read more at: https://insidebigdata.com/2019/06/18/ai-driven-data-catalogs-right-business/

Few factors where data analytics can be seen creating an impact on this sector as stated below: • Reporting and Business Intelligence: With the help of reporting and dashboards, the travel companies can draw inferences. The most important factor for this industry is seasonality, which can be studied by performing analytical operations on the data. • Alerting and monitoring system: Anomalies and rare observations can be detected which is not possible manually due to huge chunks of data available. • Optimization and efficiency building: Analytics help organizations prioritize their investments and redirect them towards high priority factors. • Personalization: Personalizing always attracts attention of customers. • Enhancing business strategy and customer experience: Along with variations in seasonality, forecasting is equally necessary to define the business goals. Read more at https://www.moneycontrol.com/news/technology/travelling-on-data-how-data-analytics-is-transforming-the-travel-industry-4131941.html

Increases in data implies more house-keeping of the same for drawing inferences. Robotic Process Automation (RPA) does that easily by automating manual, rule based and repetitive human task for focusing on other important tasks. RPA reads the data of the organization, cleans the data as per the business requirements of the firm, organizes it and sends through an automated workflow process. This data consists of only the relevant data from the lot and are easy to retrieve. This data is thus ready for being analyzed. The major advantage of RPA is, it makes the data strategic, efficient and relevant which keeps guesswork out of the process. Read more at https://www.experfy.com/blog/why-todays-business-decision-makers-need-data-and-robots

Coca Cola is one of the biggest companies and a top brand in its domain. Advertising plays a big role in building a brand and maintaining its reputation. This consistency has been witnessed with this brand which has come with the help of Big Data. Big data was first used by Coca Cola in gauging the effectiveness of their social media posts. Responses to the campaigns showed the user patterns which would indicate the success of the same. Data mining tools help in monitoring brands’ presence over social media and determining its presence in pictures. Hence this led to undertaking many branding strategies, one of them being ‘Bring Back Surge’ campaign. As a result, new flavors were introduced, AI applied in machines, mobile payments, special offers and others like optimizing cost, supply chain management and promotion code scanning using OCR. Read more at: https://www.analyticsindiamag.com/coca-cola-leans-on-data-analytics-ai-for-deeper-industry-insights/

The existence of a gender based price discrimination where women’s products are typically more expensive than men without any reasonable cause is widely known as ‘’pink tax’’. Lately, this gender discrimination has extended to car insurance with women paying more despite men being risky drivers. A recent study concluded that women especially older ones pay higher care insurance in at least 25 states. The Consumer Federation of America (CFA) revealed that insurance company not only charges different rates based on gender but also on the city in which a particular person lives in. While some countries including California, Massachusetts have already prohibited gender based car insurance pricing, we can hope that greater reliance on big data can provide some solution. Big data is greatly helpful in determining fairer and accurate insurance rates based on relevant factors. Read more at: https://channels.theinnovationenterprise.com/articles/inconsistent-correlations-between-gender-car-insurance-rates