SigmaWay Blog

Marketing the contents those appeals to the customer or the client is best method to attract them. For this purpose, a good and catchy title having numerals and adjectives could do a lot good to the firms. Giving incentives and offers can help to identify the genuine customers and give many details about them. Also creating market content has 3 stages i.e. awareness among customer about your firm, consideration about other competitors and decision of the customer to select your brand or some other, hence care must be taken for each stage to attract the targeted customers.

Read more at: http://www.business2community.com/customer-experience/3-marketing-tactics-land-dream-customer-01832390#2uJv11PDEbHeKFVm.97

Now a days big companies like Coca-Cola, Mondelēz, Tyson Foods, and Kellogg are adding a new position known as CGO (Chief Growth Officer) in place of CMO (Chief Marketing Officer). Here question arises do we really need a CGO? Was CMO not enough to meet the current business growth ? What is the work of a CGO? Why CGO is being given importance over CMO? Role of CGO is amorphous. He has to take charge of the Marketing department into R&D, Customer Service, Analytics, and more. Even some times he is given charge of sales department. Work load of CGO varies from company to company. He can also give value to a business when CEO lacks a background in customer experience, communication, and engagement. Company’s performance not only depends on higher authorities like CMO, CGO and CEO but also employees working inside a company. So judge and choose a best option for your company.

Read more at: http://www.business2community.com/leadership/cmo-vs-cgo-business-need-chief-growth-officer-01835441#rixIFIrtpwyfDrZG.97

Cloud solutions for small businesses is efficient as you don't have to worry about physical storage of important documents, not pay anybody to maintain it and can access it anywhere, anytime you want to. You can do online banking and pay off loans and bills on the go, manage payroll and attendance of employees on the cloud. With cloud collaboration tools, employees can be connected via emails and video chats. Cloud solutions can help one to manage social media where you can plan the best posts at one time and queue them up to get published one by one. Cloud accounting software lets you monitor your company's financial health, check cash flow and makes you independent of an accountant. Read more at :

http://www.business2community.com/cloud-computing/use-cloud-solutions-business-save-time-money-01874209#6YlfjXuxx1wflP1Z.97

Business Intelligence software enabled the visualization and deciphering of data but it failed to understand the correlation in the data. Hence, Business Optimization evolved from BI and enabled stakeholders to get wider insights on data interaction and optimize business growth. This free passage of information allows the organization to further utilize raw data only if the company has industry-wide open API standard. Together it is called AoE (Analytics of Everything) now enables organizations to go through an integrated combinations of people, processes, data and technology to have greater insights on the business. Read more at :

https://www.domo.com/blog/transforming-your-data-from-intelligence-to-optimisation/

Matured retired workers have good experiences and developed skills from their lifetime of work. Recruiting them would be considered as good business for any organization and also potential retirees want to work to enjoy work-life and also income. The recruitment will work out if the workplace is age- friendly and the young employees delete the concept of age-difference and consider them as good influence to the company. Mature workers are more loyal, keen to learn new techniques and also have a good network of professionals and marketing contacts. To reach out to older workers, companies should use the talent recruitment agencies that focus on senior candidates like AARP. Demographic forces are prompting organizations to adopt this strategy for better ROI. Read more at :

 https://www.td.org/Publications/Blogs/Human-Capital-Blog/2017/06/The-Art-of-Recycling-Retirees-and-Potential-Retirees

With every passing day, improvement in technology keeps making our lives easier and more organized. Social business intelligence is a technology which allows systematic data sharing, computing and analysis to obtain an efficient market data through different social media analytics. It is of utmost importance for companies today to have an efficient business management system which is capable to deal with huge databases coming from social media and IT systems. Also, the systems should be accessible and cost-effective. But, the occurrence of cyber hacks and security impeachments hamper the growth of this market. In the coming years, open-source software framework systems like Hadoop and MapReduce will benefit the companies in efficient data management. FMI reports suggest that business intelligence tools are likely to take over the BSFI, IT and the telecommunication sector by 2017. Read more at

 http://www.business2community.com/business-intelligence/social-business-intelligence-become-important-enterprises-01826088#zh5mpOHGhiZODQ7Y.97

Telecom companies these days should be very active in providing their services and shift their attention from customer acquisition to customer retention in order to survive the head-to-head competition in this extremely fickle market. The companies should use the right technology to study their customers and make the right business decisions. Understanding the consumers would help the companies in efficient targeting and positioning in the market. But, the sheer magnitude of the data in the telecom industry might be a problem while storing and analysing. So, to acquire a more practical information, the companies should ask the right questions and find the correct software to be used for data analysis, so as to reach their goals efficiently. Read more at

https://www.smartdatacollective.com/customer-behavior-analysis-telecom-arena/

India after having taken steady and fast steps in the field of healthcare has reached a point where it tends to supply over 20% of the world’s generics and about half the vaccines globally. This upsurge is because of the advancements and detailed research made in the field of biology which has enabled the pharmaceutical companies to understand specific health ailments and target them accordingly. Even after all the innovations and developments that have been taking place India’s position in the health related sustainable development seems to be grim. To address this, the government has to come up and take the necessary steps. It is necessary that we embrace innovation. Care should be taken that there is no disruption arising in the health systems and also that there is no financial crunch faced by the pharmaceutical companies.                                                                      TO READ MORE: 

http://www.livemint.com/Opinion/mpZHFl1gJVgtJ39A3tS2yL/Indian-healthcares-innovation-imperative.html 

With the rolling out of the GST, there has been a whole set of expectations and  beliefs as to how this entire system is going to have an impact on the economy and bring changes in the existing structure. The main reason behind the fight to pass the GST was to subsume the various existing taxes into just one tax (one nation, one tax) and to mitigate the cascading effect of the taxes. The expectation is that the GST is going to increase the GDP by 100-150 basis point in the coming few years. But there are analysts who believe that this new system is going to have a short term negative impact and this shall last till the time the economy gets into the line of  this new system. But this disruption will mostly be reflected in the manufacturing activities. But at the end, the story is that the GST is being seen as a blessing in disguise, from which the economy is definitely going to be benefited! TO READ MORE GO TO 

http://economictimes.indiatimes.com/markets/stocks/news/how-painful-will-be-gst-for-stock-market-not-as-much-as-vat-was/articleshow/59348446.cms 

Personalized Marketing is all about using customer information- their interests and behavior and to deliver the valuable information at the right place, at the right time, to the right person. It is valuable because we are barraged with so many generic ads that it gets fade away into the background. Furthermore, personalized marketing filters out all the gratuitous information and gives control to the consumer. It takes into account that customer is a narcissist. There are certain benefits of personalized marketing. Its main goal is to increase sales. It helps in building strong relationships with the customer and improving their experience with the brand. Personalized marketing technology works on analytical data. So, the more data we use, the easier it will be to make informed choices.  But, it is a major challenge to gather the right data and understand the customer's interest and behavior. Read more at: http://www.business2community.com/marketing/what-is-personalization-in-marketing-01871212

Usage of technology, right tools and knowing the significance of people and organizational components is necessary for the successful functioning of data and analytics(D&A). The malfunctioning in any of these may cause the D&A initiatives to falter. A successful D&A function encompasses more than a stock of technologies and D&A should be incorporated into all key decisions across sales, marketing, supply chain and other core functions. For the effective building of D&A capabilities a clear understanding across all sectors is required. The American sports leagues being the best example where the D&A function is used the most. They used D&A to predict the various statistics during the game. Usage of D&A was a success that the league had not achieved in the past. Keys to success included a clear strategy , a commitment across the organization to seeing it through with an unwavering eye on improving the experiences for everyone involved and also to avoid allowing strategy setting and decision making to occur in organizations, which can shadow technologies, competing versions of the truth and data analysis paralysis. It should be taken into consideration that D&A function should be a key contributor to the development & execution of business strategy, the importance of leadership should be recognized and checks should be put on cultural factors. With all these factors incorporated D&A can not just achieve growth but also let business leaders to anticipate what customers will want/need before they even know they want/need.TO READ MORE GO TO: 

 https://hbr.org/2017/06/how-to-integrate-data-and-analytics-into-every-part-of-your-organization 

AI and machine learning is making progress and covering every sector possible, and this aspect has lead it to make advancements in the field of medical science as well. AI is now being used to detect which fertilized egg will lead to healthy babies in the process of in-vitro- fertilization. IVF in its initial days was highly dependent on the experience of the doctors and the embryologists for the detection and choosing of the correct eggs, but with time, this scenario has changed. Usage of AI in this field has lead to the elimination of the potential, human errors, accuracy in detection and speedy results. Scientists believe that instead of human looking at thousands of images, a piece of software looking at them could lead to an eventual learning and hence better predictions. TO READ MORE GO TO: 

http://analyticsindiamag.com/ai-steps-decide-embryo-will-result-ivf-success/ 

We all need data and findings to go about our work in our respective organizations and, to some extent, make our own deductions from a database available to us. To understand and consume our data well, we don't have to be an expert in interpreting the data, rather we could use this opportunity to learn and also gain knowledge to help ourselves in future data interpretations. In fact, we should seek help from the team in charge for more information. An organizational data can help you know a lot about the people working in it and the trends of your organization. One shouldn’t let inexperience hinder data implications. A little practice and confidence will help you go long in this path. Read more at :

 http://www.business2community.com/big-data/responsible-data-consumption-know-enough-not-dangerous-01697405#EBAq0QXBKKRFl0Qm.97

Neural network algorithms are stochastic by design and the source of randomness can be fixed to make results reproducible. The random number generators can be seeded in NumPy and TensorFlow which would make most of the Keras code 100% reproducible. But, there are some cases of additional sources of randomness and we can use these ideas on how to seek them out and perhaps fix them too. Read more at: http://machinelearningmastery.com/reproducible-results-neural-networks-keras/

Google's Accelerated Mobile Pages (AMP) now represents 7% of traffic for top publishers in the US which would likely increase in the coming years, especially as smartphones have become the dominant way for consumers to interact with the world around them. Digital transformation is upending the media industry in so many ways, and brands will have to keep a close eye on developments like AMP to make sure the experiences they deliver are stellar. It will be interesting to watch AMP in the coming years as it is setting itself up to disrupt not only the mobile web for the media industry, but also the mobile web as a whole. Read more at: https://blogs.adobe.com/digitalmarketing/analytics/google-amp-one-year-later/

Though all forms of market intelligence are not helpful to track customer loyalty or his preferences, a centralized intelligence system can bring consumer behavior insights. Intelligence in a market or an army is comparable as in both the cases remote insights bring limited information whereas central intelligence provides a more vast and detailed picture. Having an updated CRM could help tailoring the messages sent to prospective customers and more personalization is possible. It would predict customers’ next move. Read more at : http://www.optimove.com/blog/centralized-intelligence-system-will-win-customer-loyalty-battle 

According to authors , a recent global survey from the medical industry workforce, threw light on the following for a business to flourish:

1)80% of the workforce in the remote counterparts, pointed out that Management/Managers should stay in touch with them, via instant messaging apps and frequent conversations over phone.

2)56% of them, stressed on video calls once a week .

3) Mandatory face-to-face interaction, via  attending monthly meetings with managers .

4) Utilizing IT system for both tracking and measuring productivity per worker.

5) Research and evaluation of tools and techniques on a regular basis to stay notified about the new techies .

6) Assuring full support and engagement of the employees in the remote areas. 

 Read more at https://www.processexcellencenetwork.com/pex-tools-technologies/articles/remote-control

According to authors, target  marketing  strategy  is the key to success ,which propels new technology into action to communicate effectively and quickly with the customers. Understanding the intricacies of both changing technology and Artificial Intelligence, is crucial for achieving success, as much of this is happening through machine learning and taking advantage of robots and AI. It’s the responsibility of the Chief Marketing Officer(CMO) to transform and spot out the same, thereby, changing the company’s identity. This requires skilled manpower, who can understand and effectively combine human interaction with machine learning. According to stats, the top revenue generator in the upcoming years will be marketing. Therefore leveraging AI is crucial to amplify the potential gains. Read more at https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/blakemorgan/2017/06/30/how-the-cmo-can-leverage-ai-internally-and-externally/&refURL=&referrer=#6974b0db367d

According to authors, digital disruption, is an unavoidable deluge of new digital tools  that is implemented to refine the business process on the digital front. Categorising the vast arena of business, technology, industry and social changes and planning the technological stack to identify digital disruption over time, helps an organisation in escaping its adverse effects as well as flourish. Following measures will nullify its adverse impacts:1) Maintaining  lean and agile technologies, thereby ensuring flexibility to adapt to the changing environment 2) Staying connected to market research, customers and business partners 3) Implementing formal innovation management programs must be prioritised 4) Regular brainstorming sessions across different departments and teams to strengthen cooperation 5)Provisioning the requisite internal resources to ensure compatibility between existing and upcoming systems. Read more at https://www.qmarkets.net/digital-disruption-businesses-can-best-leverage/

According to authors, MLBox is a powerful  Automated Machine Learning Python library ,but, weighing  the following pros and the cons is crucial before using  it.Pros:1)Automatic identification  and classification of task 2) Pre-processing of data while reading and removing the drift variables, thereby cleaning  files 3) Fast and accurate hyperparameter  optimization and aims at low validation score 4)Constructing a Machine Learning Regressor  for forecasting  using minimum lines of code 5)Uses Entity Embedding for encoding categorical variables for creating new informative traits.  Cons: 1)Things may collapse suddenly since it’s under active development 2) Unobserved Learning enjoys no support 3)Basic Feature Engineering ,requires creating own features 3)Selection method being purely mathematical drops out variables significant on the business front 5) Not truly an Automated Machine Learning Library.Read more at https://www.analyticsvidhya.com/blog/2017/07/mlbox-library-automated-machine-learning/