SigmaWay Blog

Digital marketing has become a possibility and now they are being measured in terms of magnitude. There is a constant change in the digital marketing trends. Mobile phones have become a key part of our daily lives, so businesses have to take care of the mobile element of their business. Chatbots are also taking place in the world of technology. A new emerging trend is of Everything Videos. These are videos which contain description of everything that the customer would want to know. Companies take to social media platforms to engage in one to one chat with customers. Marketing is also done via influencers who have considerable level of influence over people. Read more at: https://www.entrepreneur.com/article/305549

Email marketing has been on the rise lately. There are few email marketing myths that are absolutely untrue. There is no single good day to send marketing emails. Unsubscribers are not a bad news. It gives a chance to the company to further tailor the message as per the target market. Email marketing does not take much time and is not an expensive proposition. The biggest myth that no one actually reads the mails is simply a incorrect. Research has shown that a majority of people do read the emails.  Read more at: https://www.entrepreneur.com/article/305948

Renewable energy is under the radar for many years now. At the UN Summits, it is a hot topic. There are heavy investments renewable energy recently due to its expanding potential. The costs of such equipment are lower than ever before. Many companies are also expanding in this direction. Electricity generation is more reliant on wind, solar and tidal sources. New Power Purchase Agreements and replacing the old systems. With increasing supply, the storage for electric charge is being done in lithium ion batteries. Read more at : https://www.nrdc.org/experts/sneha-ayyagari/three-reasons-why-renewable-energy-leaders-are-optimistic

Burnouts can leave you physically weak, cynical and ineffective. They can make you doubt everything in life. But, there is a way to recover from burnouts. Instead of being in the victim seat, taking the seat of responsibility can bring more control over life. Mental state of burnout can take a toll of your happiness. More sleep will be needed and taking small steps of change will go a long way in the recovery. Setting boundaries and thinking bigger will help more than it seems to. Read more at: https://hbr.org/2017/12/to-recover-from-burnout-regain-your-sense-of-control

Artificial intelligence is finding new ways of computing. Quantum computing is taking its roots. One of its technique is to use quantum neurons to copy the system of the brain at extremely low temperatures to undertake computing tasks. In the method of computing with wires, the circuits are being packed into more smaller units for computing. Solutions of chemicals are being made to compute at nano-tech level. Silicon chip boards are the traditional method of computing, but they have the problem of heating of chip packages and circuit boards. Read more at: https://spectrum.ieee.org/nanoclast/computing/hardware/4-strange-new-ways-to-make-a-computer

With people on the move all the time, it is beneficial for companies to have travel contact centers. People now prefer tickets booked over calls, instead of waiting in long queues. If companies have the knowledge of the needs of customers helps in doing the needed research and brining in, the needed technological advancements for the setup. Big Data provides an added leverage for the required data. One can personalize consumer experience for a better one on one experience. The calls for sales should be made keeping in mind the customer’s time.  Employees should be educated to ensure that they have the needed skills and technical knowhow to manage the tasks. Read more at: https://www.ameyo.com/blog/how-to-build-a-travel-contact-center

In the vision of some leaders, self driving cars are considered to be more safer are intend to bring more order in the driving system. People have doubts about the pace at which such developments are taking place, while sill the majority prefer to drive the car on their own. Countries are passing laws to constrain the number of self driven cars on road. Still some conflicts and queries remain to be addressed in this regard. Transportation services provided by companies might cause a reduction in the number of cars sold. Self driven cars might reduce the population in main cities and shift it to outer regions. Read more at: https://www.nytimes.com/2017/10/14/opinion/self-driving-cars.html

Proper call centers must have an efficient balance between customer experience (CX) and user experience (UX). UX is the experience with the product, while CX is the review of the interaction with the brand. UX is a subset of CX. CX envelopes a wider scope of experiences. A bad UX with a good CX can be seen as a good experience overall, but a bad CX and a good UX is seen as a bad experience. Despite covering wider area, CX has some dependence on UX as well. Firms should aim at optimum CX, involving best UX via its services. Read more at: https://www.ameyo.com/blog/building-a-modern-day-contact-center-where-ux-meets-cx

Social media is not much of a money minting way. Such campaigns can be set up free of cost but of big results, there should be some expenditure for good results. Proper planning and strategizing must be done before posts are made on the websites. Having a consistent volume of data posted is of utmost importance. Being an active user can attract a bigger volume of potential clients towards your business. There is no such thing as something for nothing. Without providing value to customers, there will not be profits to the business.  Approaching people at a personal level makes a lot of difference.  Engaging content draws the non-attentive followers to pay attention to the firm.  Read more at: https://www.forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#ebb863f66976

Healthcare application is in increasing demand due to its ease in use and portability. Developers try to ensure that the applications are precisely goal oriented. These apps are developed in a short time frame so that they may be tested and put to use, however there is no certainty that the apps will develop quickly. Electronic health record compatibility is a challenge as these might not be updated, or it might not integrate properly with the application. This challenge can be solved by backend as a service(BaaS). BaaS allows the developers to connect the frontend applications with backend data, so eliminating the challenge. Read more at: https://hitinfrastructure.com/news/what-are-benefits-of-healthcare-application-backend-as-a-service

In the current world, social media can be a massive tool for business expansion. Choosing the right network brings the business in the required lime light which helps in making the brand known. Visual images and graphics are an indispensable tool for catching attention. Staying consistent in connecting with the customers at a social level brings the business to the forefront. it is equally important to highlight the main business of the organization and be consistent in sharing content. Organizations should make full use of the profile box on social media sights. Self-promotion is a must for firms, and trying to be major on a few platforms is better than being minor on multiple. Read more at: https://sproutsocial.com/insights/social-media-branding/

Recent technology advances have enabled Artificial Intelligence (AI) to work independent of any network connections, fitting it in compact devices. Deep-learning AI processes data like a human brain, using elements like memory. Such AI is adaptive to the conditions in which it is put, thus enhancing continuously. They come with their own virtual assistant voice, which makes them much more cost efficient. Results from the evolving deep-learning AI has left the users amazed by the results they get. Deep-learning AI seems to have no end to its evolutionary capacity. Read more at: https://www.sciencedaily.com/releases/2017/11/171114091305.htm

Many executives in the healthcare industry suggest that predictive analytics will cut cost in their organization. A survey conducted in February 2017 forecasted that predictive analytics processes will reduce 15% of the cost for more than five years. A majority of healthcare industries already use them. Lack of budget is a biggest challenge for the implementation of predictive analytics. Lack of skilled employees, too much data, lack of confidence in the accuracy of data and lack of support of technology and executives are some of the important challenges healthcare industry faces of implementing predictive analytics. Read more at :

https://www.information-management.com/news/predictive-analytics-seen-as-cost-cutter-by-healthcare-execs?feed=0000015a-13e1-deb4-ab5e-9bfd65d50000

Companies might think writing and maintaining a blog takes up huge chunks of time but these following ways will prove them wrong about this strong marketing tool. Blogging is pretty easy as there are a lot of blog themes available to get you going. Companies can share their expert status to consumers by their blog, also increase their sales leads by more traffic on their blog. Blogging helps in better customer retention as you get their feedback via comments on the blog. Increase the sales as customers might trust you by something they read on your blog and come back to you. Also, with a lot of traffic, you may publish according to your customers interests and let SEO take care of the rest. Read more at :

http://www.business2community.com/blogging/6-reasons-marketing-efforts-include-blog-01879648#mfu6udB02rI0WxJ3.97

Transparency in companies, publishing dashboards to everyone to keep everyone updated of the progress and not being able to adjust data can be scary for some people. A BI fail in a large corporation, we often consider faulty process or management to be the reason but it might be due to lack transparency between managers, board members and shareholders. Managers always refer to preferring  accuracy over speed, but accuracy takes months to implement so managers tweak the data which makes it useless. Nowadays, new generation managers are politics free and depend on technology and SaaS apps for improvement and speedy delivery of data. They don’t mind sacrificing 100% accuracy to 80% if they can get the job done 5-10 times faster. Read more at :

http://www.business2community.com/business-intelligence/dark-side-business-intelligence-01845255#7ot2lqmRUYVhQfAj.97

There are many ways in which a first-time customer will feel enticed to be a full-time customer and maintain a long relationship with the company. One should understand the profile of the typical customer of the company and segment the group both geographically and demographically. Giving customer's a positive experience by accurately replying to their queries goes a long way. Companies should understand that customer retention is much more than the cost incurred in the advertising campaigns. While offering subscription information, companies should keep in mind not to cost their customers anything. Rather, moving subscriptions to social media can reach thousands customers within minutes. Hence social media posts should be updated according to the customers interests. Read more at :

https://www.smartdatacollective.com/customer-feedback-data-analysis-keys-good-customer-retention-rate/

Organizations are evolving from a traditional environment to  digital workplace reveals that gaining competitive advantage and improving business process are among the top goals of digital transformation strategy. Today, the digital workplace is no longer just made up of managers and co-workers collaborating with one another to complete projects, It’s increasingly populated by ‘virtual employees’ who do not exist in a physically , but play an important role. While AI technology is still in its infancy, it is sufficiently advanced to be working its way into companies in the form of virtual assistants, in certain industries such as banking, virtual tellers and advisors. Embedded into  applications, virtual assistants draw on AI engines and machine learning technology to respond to basic queries. 64% use analytics to improve their customer services, 58% use analytics to benchmark their workplace technologies. Read more at :

http://www.dataversity.net/artificial-intelligence-analytics-accelerate-pace-digital-workplace-transformation/

Data is an important aspect of decision making and for valuable insights over the data, BI has emerged crucial in organizations. Some useful ways to manage your data and team are : 1.Invest in a robust BI service like Google Analytics or CoolaData so as to get better insights on behavioral analytics and better collaboration. 2.Break down silos - when organizations go through silo effect and information stops flowing, BI can prevent this through transparency. 3.Teams should acquire data analysis skills and grow as they work. 4.One should relate to the context, not depend solely on the numbers but on the why, how. 5.Decide on how to decide for better data implementation. 6.Drive action through insights, study how trends correlate and act accordingly. Read more at :

http://www.networkworld.com/article/3197753/big-data-business-intelligence/6-ways-to-manage-your-data-and-team.html

Smart-phones have widely changed our standard of living and access and management of our money. A recent study by EY and BBA states that customer usage of banking apps have risen by 354% in last five years, with an average of 159 logins per second. Not only for banking purposes, UK customers use mobile tools to manage their mortgage and investments, credit cards and savings. Some suggest that this increased usage on financial apps isn't  short term but will have a long term effect. The technology is helping customers in this financial revolution by adding check imaging, contactless payments and biometric identification. This will help in the launching  of Open Banking in 2018 when customers will have greater choice and control over their financial lives. Read more at :

http://banking.com/news/apps-transforming-personal-finances/

 In the recent days, prevention of fraud is a very difficult task and banks should keep in mind some non-financial signals that might prevent a fraud. Fraudsters take advantage of the growing technology where a simple code interception can lead a criminal to hack a person's credentials. It is difficult to suspect any change in contact details as people change phone numbers very frequently and so the bank managers should put this down as a sign of potential threat. Bank managers should have the correct  solutions for these fraudulent actions happening. Fraud managers should have the latest fraud-preventing programs in order to receive the signals of a fraud before hand and can prevent it from causing severe damage. Read more at :

http://banking.com/analysis/non-financial-events-must-play-role-fraud-prevention-program/