SigmaWay Blog

Social media presence escalades the business scenario of the company. Before you publicize your business, you should know few touch points in social media marketing. You should take a close look on your regular followers and try to understand their perception regarding your business. Encourage your customers to join your social campaigning. Make a deep search of relevant and influential people who can boost your business via social platform. Sometimes post something new and fun without the use of social sync tools and auto-follow apps. Post interesting and unique things in the social wall to get popularity. Don't limit your business profiles to only the most popular social media sites-like Facebook and Twitter. With the exception of your time, small business social media marketing is free so take advantage of the many social networking sites out there.

To read, follow: http://www.smallbusinesscomputing.com/emarketing/9-easy-social-media-marketing-tips-and-tools.html

Nowadays, organizations are gathering data by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. The difference between CRM and BI is that CRM is a customer database to store information on interactions and sales history while BI provides strategic solutions for overall business functioning, and not just customer sales. But, now the question is how to integrate CRM and BI platforms. Annie Bustos (a valued contributor to Business 2 Community) writes in this article link about some best practices to ensure a smooth integration between these two powerful tools. They are: Understand what you are looking for, populate CRM with good data, create a real-time transfer of data, refine customer segmentations, leverage the data for testing and always ask for help.  

Read more at: http://www.business2community.com/business-intelligence/6-tips-integrating-business-intelligence-solutions-crm-01541585#yZlXhSkAZwpT5ewK.97

Middle East Asian countries are being stereotyped as conservative countries but with changing times and technologies evolving, such thoughts will soon be a myth. Iranian youngsters are helping their mother land for the tourist who visiting by showing warm, fun and defiant reality of everyday life in their country. They are using social media to connect with people. This is helping local vendors as well as art museums and exhibits to put attract visitors. You  can easily guess by this figure that Iran has close to 45,000 Facebook members and has branched out to Tumblr, Instagram and Telegram Messenger social media is becoming an integral part of Iranian culture.

To know more, please read the article by Gus Serendip ( Writer at The Guardian) -: http://www.theguardian.com/travel/2016/apr/19/exploring-iran-travels-facebook-instagram-couchsurfing

Social media has emerged as the best sailing ship of all time and now B2B companies are also using to social media to position themselves in this competitive market. Here are some tips on how B2B companies can take the most out of social media -:

# Creating valuable content -: Content is king and keeping in mind content should be taken care the most. Developer should create good content and tag prospect customer.

# Focus on brand identity -: Companies should focus on sales or conversion but they need to  present the content in a way that’s meaningful to customers and prospects.

To know more please read the article written by The Young Entrepreneur Council in Small Business trends - : http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

We share smiley, pictures and even videos, share our emotions, but now video memes can be used to express the same. App developers have created an app which can create video memes. Developers believe that it can replace the images and GIF's. This app has a full library of some 5,000 clips, or you can browse categories like "Excited," "Love," "LOL," "Angry," etc. We can share it to imessage or Messenger, as well as other networks like Facebook, Twitter, Slack, GroupMe and more. Videos are shared in MP4 format. To know more about this app, please read the article by Sarah Perez (writer at TechCrunch) -: http://techcrunch.com/2016/04/06/this-new-app-lets-you-express-your-feelings-with-video-memes-not-gifs/

Social media is important to every business and relationship with customers. According to a research customer's expect to get a response through social media got doubled since 2013 and still 7 out of 8 messages to companies go unanswered for 72 hours. Customers want all their queries to be answered which include marketing information and customer service which marketing managers are not trained to answer. To solve this query teams need to be cross functional and follow these steps -: • Develop a social care team which can address all social information effectively and efficiently

• Create brand guidelines for standards, tone, and style of social media communication

• Assign specific employees from each department to social media tasks

To know more, please read the article written by Keith A. Quesenberry ( writer at Harvard Business Review ) -: https://hbr.org/2016/04/social-media-is-too-important-to-be-left-to-the-marketing-department

A new wearable is being developed which can be worn at the back of our hand. Developers have named it "E-skin" which is ultra thin, ultra flexible, and constructed of layers of silicon oxynitrite and parylene. This is possibly the step towards ultra-flexible watches and phones. This technology has uplifted a new type of medical applications. To know more, please read the article written by Rachel Dicker (writer at US news)-: http://www.usnews.com/news/articles/2016-04-18/new-e-skin-allows-for-unrestricted-movement-and-wearable-technology

Technology has taken a big leap and has proven its potential to serve mankind. New apps are being developed to help people who have lost their vision. These apps are helping them in day to day activities like checking the bills, voice-assisted technology to send text messages, send and retrieve email, and even shop online. It also comes with a voice automated GPS to guide the direction. To know more, please read the article by Troy Moon (writer at PNJ) -: http://www.pnj.com/story/news/local/escambia-county/2016/04/17/technology-gives-blind-more-independence/82758416/

With the advent of technology growing and advancing day by day, we need to keep up or lose out in this race. Organizations keep upgrading their technology for higher productivity of work and higher efficiency with decreasing costs. The problems which the people in the organization face are learning about the new and complex technology and skills. Technology is transforming and if in workplace people want to excel they have to keep learning. To know more, please read the article at -: http://www.timesofmalta.com/articles/view/20160327/business-news/Technology-is-transforming-business.606958

Instagram become more than just a regular picture sharing app. With a user base projection of over 500mn in 2016, Advertisers are choosing Instagram over conventional media tools even in events like the super bowl. So here are some tools one can use to manage your Instagram strategies-: # Gramfeed: Social media management and search engine for Instagram. It is useful for advanced searches for trending hashtags, dates, location, users and influencers. One can visualize photos on a map and manage multiple accounts as well as other basic features from Instagram, such as posting comments, managing followers, etc.

# Repost: This app makes it simple to share photos and videos posted by others, directly from your mobile device, while giving credit to the original post (and user). This app is helpful, if user generated content is part of the content strategy. 

To know more about various other tools, please read the article by Frederic Gonzalo (Author at 4hoteliers.com) -: http://www.4hoteliers.com/features/article/9583

Virtual technology with its 360o vision is bringing up a new dimension to augmented reality by introducing it in wildlife conservation. It is helping researchers to assess the conditions of distant species and environments without being physically present there. Lack of information on wild animals poses a barrier to conservation efforts who are currently classified as near threatened. The footage will enable researchers and policy makers anywhere in the world to don a VR headset and experience the location as if they were there. To know more, please read the article by Ivy Shih (Editor at The Conversation) -: http://theconversation.com/virtual-reality-brings-new-dimension-to-conservation-57291

There are many ways by which anyone can optimize their website based upon user data. Four different ways to use analytics to improve the website and conversion rates are as follows: Do continuous testing, know what devices readers are using, measure site speed, pinpoint any traffic leaks. Read more at: http://www.hostgator.com/blog/2016/05/02/4-hidden-gems-in-google-analytics/

Advanced analytics is the procedure by which associations can make an interpretation of information. Retailers now can join their information together, i.e. From organizing information to unstructured information, to the in - store checking of client conduct, to outside elements and inspect it in insightful approaches to discover examples, estimate and make forecasts, and let you know how to tackle an issue. Read more at: http://enterprise.microsoft.com/en-us/industries/retail-and-consumer-goods/advanced-analytics-the-most-promising-trend-in-retail/

Business houses are now acknowledging big data. Many organizations are realizing how much Big Data affects employee learning. Additionally, Big Data can help organizations in order to gain higher efficiency, maintenance and engagement. The ways in which organization's learning programs can benefit from big data analytics are: Hyper-personalize learning to enhance business performance, higher return on Investment (ROI), Visualization i.e. Better learning, i.e. Big Data is equal to better business opportunities. Read more at: http://tech.firstpost.com/biztech/why-big-data-analytics-is-a-big-boon-for-organisational-learning-312790.html

The main challenge of measuring ROI is keeping up with changes in algorithms, implementing the new tools that reach the marketplace and proving to your customers that they're getting the most extinct of their investment in you. Here are five steps for your ROI measurement strategy: - • Set Social Media Goals - ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. To know more, please read the article by Graham Gullans: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

Nowadays, retailers are suffering data breaches. According to a research, it was found 33% of retailers say they have experienced a breach where intruders stole or gained access to personally identifiable information. Another research found that 87% majority of respondents said their breach detection systems are either well-integrated (39%) or partially integrated (48%). In 2014, only 75% said these systems are well-integrated (33%) or partially integrated (42%). Read more at: http://www.chainstoreage.com/article/study-retailers-gaining-cybersecurity-confidence#

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

Customer experience is the new buzzword in today's business world. Cloud technology is changing the way prospects and customer research and thus simplifying purchase decisions. Speed and agility are important for any business to survive. Business houses must be competent enough to fulfil customer demand. Ryan Thomas (Valued contributor of Business2community.com) writes about some tips that will help create winning customer success best practices: Utilize a Revenue Lifecycle Management (RLM) framework and maturity model to benchmark where you are today, create a customer journey map, continuously innovate to improve products, and Consult with post-sale customer engagement experts. Read more at: http://www.business2community.com/customer-experience/5-tips-evolve-customer-success-best-practices-01548139#cJxoiuQAzeaj7wWP.97

Cyber security provides worldwide information security reaching $76.9 billion in 2015.According to a research, it is anticipated to hit $170 billion by 2020 and the number of cybersecurity startups is increasing at a faster rate. Below are some qualities that are relevant in the world of cyber security: - 1. You must know your value proposition
2. Domain expertise and technical expertise are a must
3. You must know your audience.
To know more, please read the article by Riz Noor (Programme Director, Cyber London): -
http://www.infosecurity-magazine.com/opinions/four-qualities-successful/

A new research has found that social media posts and check-ins can be applied to anticipate when an area is about to be gentrified. Researchers from the University of London investigated thousands of social media posts on Twitter and Foursquare to determine what venues and what neighborhoods brought people together of heterogeneous background versus those that attracted homogenous crowds. To know more please read the article by Jonathan Simrin (seeker's web producers): - http://www.seeker.com/social-media-predicting-gentrification-1732419822.html