SigmaWay Blog

The Reserve Bank of India (RBI) launched its June 2016 round of 'Inflation Expectations Survey of Households' on 14th June, 2016 across 18 cities, including Ahmedabad, Chandigarh, Patna and Thiruvananthapuram. This was released when rising Consumer Price Index (CPI) and Wholesale Price Index-based inflation is dominant. According to the RBI, the survey results will be providing useful policy information. Read more at: http://www.business-standard.com/article/economy-policy/rbi-launches-inflation-expectations-survey-116061401236_1.html

Users can now view and upload 360-degree pictures on Facebook and view 360 photos in the news feed from public figures, publishers, and other organizations, apart from those of friends and family. 360 pictures can be directly uploaded on Facebook and users will be able to identify them via the compass icon on the upper right hand corner of the image.Read more at: http://www.business-standard.com/article/news-ians/facebook-introduces-360-degree-photos-116061000291_1.html

The lives of parents are pierced with questions, many of which go unanswered. Winnie is the ultimate solution for this problem. Winnie is a social network for parents where they can share stories and tag locations. Users can also tell stories about their interesting interactions from the location or simply share their moments of joy. Parents can note small details. Winnie is also building a platform for all parents  so that no one has to go on this journey alone.. Read more at: http://thenextweb.com/apps/2016/06/09/winnie-social-networking-app-parents/#gref

Microsoft launched Cortana 2 years ago to give a competition to Apple's Siri and Google Now. The Cortana is an intelligent personal assistant created by Microsoft for Windows Phone 8.1 and Windows 10 Mobile.   The goal was to develop something that would give enterprise users the ability to query data sets easily. Read more at: http://www.cmswire.com/mobile-enterprise/microsoft-just-loves-cortana/

Both the IT giants, Google and Apple have revamped their business model which ensures that you get more money for each downloaded app by the consumers. According to reports, both Google and Apple have been internally testing out the viability of this process. For iOS developers, their share will be only paid after a consumer has been subscribed for more than a year. Google on the other hand, is flexible and lenient enough to release the money in the direction of Android developers right away. Android is the most popular mobile platform in developing countries, primarily due to its availability of affordable devices. While iOS have kept its sanctity with stringent app certification norms, Android has flourished with its open-source approach that comes with its own caveats. Read more at: http://www.tgdaily.com/mobile/160751-app-developers-can-expect-more-money-from-google-and-apple

Advertising is an important factor to bring new customers to your business. It will be a smart decision to get involved in social media advertising for your business because every person is spending a lot of time on social media every day. Sahail Ashraf (An award-winning writer and content marketer) writes an article about how beginners should start their social media advertising. Read more at:

http://www.business2community.com/social-media/beginners-guide-social-media-advertising-01500346#Ooeus2bi5wg5BpMP.97

Facebook is testing a new feature that will give users the option to publish a post only to the News Feed and not on their Timeline. This feature will let users post as much as they want on the News Feed without having it saved in its profile history. Currently, Facebook only allows users to hide posts in their Timelines manually after they have posted it on the social platform. Now, Facebook has confirmed that it is testing a feature that will let users pre-determine whether a particular post will go on the Timeline, or not. As mentioned by Facebook, the feature is only under testing, and hence may not be seen by all users on apps or the desktop site. Read more at: http://gadgets.ndtv.com/social-networking/news/facebook-is-testing-a-snapchat-like-feature-on-news-feed-846333

While developing data strategies in the future, organizations must consider these new emerging trends: 1) Data's center of gravity is moving more to the cloud day by day, which means one should be looking to keep all their data tools for processing to analytics in the cloud. 2) Hybrid data technologies are critical to the cloud system and hybrid data systems like SQL Server, MySQL, etc. is predicted to become the norm by 2018. 3) With new tools for data analysis being innovated, businesses need to connect to many data sources that span across databases, Hadoop ecosystems, and web applications. Read more at: http://data-informed.com/how-to-capitalize-on-the-data-landscape-of-tomorrow/

With passing days 'Internet Saathi' is empowering more and more rural women through Information. 100,000 women across India have learned to use the Internet under the 'Internet Saathi' program launched by Google and Tata Trusts in India July 2015. 'Internet Saathi' program is driving a meaningful impact in improving the lives of women and their communities in rural India. This program focuses on training women in rural India to explore the various uses of the Internet, who then impart training to the larger rural community in their own and neighboring villages. Google helps in training the 'Internet Saathi's and provides data enabled devices along with the training material. They are committed to the mission of reaching 300,000 villages in India in next few years. Read more at: http://googleindia.blogspot.in/2016/05/empowering-women-through-information.html

Big data storage is not a tough task to current organizational context. There could be n number of big data on different aspects of a company, but storing will not serve the purpose. Analysis and implementation are the most necessary part in any business. So that means it requires specialized personnel and a processing tools and techniques which can leverage these data into predictive modelling. But in the current context only 23% of total industrial scenario can have that resource to successfully implement. Most of the cases the organizational legacy system takes too long, time to process these data and becomes non contextual in the business sector.

To read, follow: http://www.cio.com/article/3075423/it-strategy/it-wants-but-struggles-to-operationalize-big-data.html

Social presence and cyber security issues have a deeper correlation regarding security breaching. Even a normal post can harm any damage by sending a phishing mail. You can be at home, work, on your phone, with a tablet or on a public computer or borrowed device. Your phone, which doubles as a virtual office, is the easiest channel for data to leak out. Data leaks can happen in a harmless post about relocating for work when that news is still confidential to your company. It can happen if you hit "paste" with text from a work-related email in your clipboard and post it into the wrong window on your screen and it can also happen if your smartphone auto-corrects something you spelled wrong in a social media post to some project code name that you just used in an email. So an unimportant activity can create a huge impact.

To read, follow: https://www.entrepreneur.com/article/272459

Any organization is hugely dependent on data. Either these data are raw in nature or coders has full authority to cluster and filter them. But the process of critical analysis of such data is not simple. So highly skilled data scientists are required, but unfortunately these job demands high specialization and its platform is not yet developed.

Read more at: http://www.pcworld.com/article/3067957/how-the-skills-shortage-is-transforming-big-data.html

The landscape of online marketing is changing. It is found that that there are 3 billion people use their computers to access information, videos, movies, books, and other data files and there are ample reasons why online entrepreneurs should support themselves for the future online changes. Read more at: http://www.business2community.com/infographics/10-digital-marketing-experts-shed-light-top-industry-trends-2016-infographic-01563498#uv5K8IIZqbOjPMKp.97

Customer experience is important as it influences the buyer's choice. In a research, it was found that for 80% of B2B buyers surveyed, customer experience counted as the most important reason why they chose to work with a specific provider over another. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. Read more about the right approach of buying decision at: http://www.business2community.com/customer-experience/use-buyer-persona-research-improve-b2b-customer-experience-01564449#PfeXePgSvKqMbuh0.97

Many cities around the world are building new social media guidelines for students in the age group of 12. These guidelines serve as a companion for the age group of 13. For the 13+ guidelines, the teens wanted them in infographic form. They wanted the district to recognize that students are using social media for academic and career success and respect their use of these platforms. Preteens, on the other hand, prefer to have the guidelines in an activity book format. These guidelines are helping teachers and parents become comfortable with using social media. Teachers tested them on students and the students were pleased with the results. Read more at: http://theinnovativeeducator.blogspot.in/2016/05/stop-fighting-social-media-start.html

Currently one of the state of the art algorithms in Machine Learning is Gradient Boosting Machine (GBM). GBM can be used for regression, based on decision trees as prediction models. In GBMs, the learning procedure consecutively fits new models to provide a more accurate estimate of the response variable. The principle idea behind this algorithm is to construct the new base-learners to be maximally correlated with the negative gradient of the loss function, associated with the whole ensemble. The loss functions applied can be arbitrary, but to give a better perception, if the error function is the classic squared-error loss, the learning procedure would result in consecutive error-fitting. Read more at: http://www.dataminingblog.com/

The Internet is giving us so much opportunity to improve our writing, presentation on any topic. Some marketing tools are really helpful and time saving, above all we can learn anything on our own by using these marketing tools. Kasia Perzyńska (a reliable and independent SaaS Marketer) writes an article about what marketing tools we must use in our daily lives. She also writes the details about these marketing tools which will help all the readers. Read more at:

http://www.business2community.com/marketing/list-marketing-tools-wont-able-live-without-01557227#ujDA9eTgUAZiPfGB.97

According to the Cincinnati Children's Hospital Medical Center reports, patients who are suffering from heart defects can with the aid of technology predict their treatment. This breakthrough of technology is a very good news for the medical sector. Not only will this technology help the Doctors but the good news is many patients will be saved who die because of complications later for the lack of prediction. However, this discovery is years away from clinical use. Click on the link below to find out more: https://www.sciencedaily.com/releases/2016/05/160519130118.htm

Consider to be one of the most attentive and tiring job, babysitting also hold some social media boundaries. Here are some of the tips for babysitters -:

1. Check the content before posting in social media 

2. Ethical use of social media 

3. Make it clear that it isn't just about the photos

To know more, please read the article by Lauren Levy (writer at Popsugar)-: http://www.popsugar.com/moms/Social-Media-Boundaries-Babysitters-41364780

According to a recent study, it is being found that around 60% of employers now use social media sites, such as Facebook and Twitter to research potential job candidates.  The survey also showed that 21% of hiring managers admitted that they were looking for information that would lead them to not hire someone.

So here are some tips for you -:

1. Avoid using provocative or inappropriate photographs, information about drinking or using drugs, racial, religious or gender-based comments.

2. Before sending your resume out, take a good look at your online presence

To know more, please read the full article by Kate Hornsby ( writer at AJC.com) -: http://www.ajc.com/news/business/employment/why-employers-are-using-social-media-screen-job-ca/nrQND/