SigmaWay Blog

Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:

1. Collect first party data which mostly includes name, address, gender, age, etc.

2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.

3. Try to keep the marketing strategies simple, attractive and measurable.

4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.

5. Combine your first party, second party (media generated) and third party data for optimal insight.

6. Combining first-party and third-party data is essential to find the most likely new customer.

To read more, follow: http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784

A customer relationship management (CRM) is a database which keeps all the data about the customers, their name, what they like. It determines which factor is driving the customers and which makes them angry. CRM works efficiently, when the customer calls, gives all the information like customers' name, age, if he has some disability, his all transactions with the company. All this information comes up on a single screen. CRM also has many key features which will help to know about the system. Read more at: https://www.callcentrehelper.com/an-introduction-to-customer-relationship-management-crm-systems-88296.htm

 Customers get to know about any product from the sales professionals, and sales people use certain key tips to attract the customers. Now, as the technology is advanced, people get to know about all the products, specifications, alternatives and the reviews from the customers who already used it through social media. Sales people use big data have to research on customer behavior. Big data have transformed customer behaviors. Nowadays, sales and marketing professionals also take advantage of these conversions to study the customer behavior and plan accordingly for the promotions and advertising events. Read more at: 

http://bigdataanalyticsnews.com/big-data-has-proved-to-be-the-absolute-enhancer-of-business-sales/

Websites must be designed keeping visitors in mind.  The website should also be properly organized. It is always advisable to make the site mobile compatible and can be accessed by everyone, including the blind, elderly, or physically challenged. The pages must load quickly, must be mobile compatible. All browsers should be compatible. Read more at: http://it.toolbox.com/blogs/understanding-crm/the-importance-of-a-user-friendly-site-73572

Being a sales organization, there are few things that you need to take care of if you are lying behind your competitors. An organization in order to be at the top, should always aim at making a trend analysis so as to anticipate changes that could turn into opportunities and threats in near future. In today's world without appropriate digital marketing tools one can never aspire to be at the top. Therefore, choosing your digital tools smartly is always a wise decision. Sophisticated analysis should be used not just for sales optimization but also for risk minimization. Apart from technologies and digital tools investing in human capital can also provide you with that extra edge. A clear vision accompanied by a leadership commitment can always help an organization to stand out from the rest of the crowd. To know more follow: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-sales-secrets-of-high-growth-companies

Traditional structured databases are being replaced by databases which are often used in clouds. Well, the problem that such databases bring along with them is that it's very difficult to back up these databases. However, these databases can be protected through multisite replication. To run a node-level backup of the data on one node of the multi-node system is one of the most common methods used to back up these databases. One can also backup their database using a snapshot. Data IO helps to make this process of backing up databases easy. Read more at: https://storageswiss.com/2016/06/07/backing-up-massive-cloud-databases/

In the near future physical wallets will be replaced by mobile wallets. A comprehensive research was conducted on the trends and growth rates in the smart phones and mobile wallets market, consumer behavior towards mobile wallets vs. plastic money vs. real money, and also on the reactions of the social media to the mobile wallets. It was found that, Asia Pacific is one of the fastest growing region in mobile wallet market and is growing at a rate of 40%. A few shortcomings may be noted in this regard: different cash transfer channels, lack of awareness, stringent policies, low margins and poor web connectivity in several areas. Read more at: http://www.blueoceanmi.com/news-details?id=190

 Instead of cracking your head on the entire data available it is of utmost importance to target the data which actually matters. Here are 5 ways to do so:-

1. First, find out the KPI (key performance indicator) of interest.

2. Drain out the noise that is creating useless buzz. This includes activities like likes and retweets graphs.

3. Filter the data patterns that make sense and avoid irrelevant or accidental patterns.

4. Use these data patterns to generate meaningful conclusions.

5. Avoid redundancies by sharing information. This is a key point in the field of analytics.

To read more, follow: http://marketingland.com/blinded-by-data-181971

Customers nowadays want the same experience in the B2B world as they wanted in B2C area. As a result, sales leaders are expected to do more with less. So just focusing on technology would not do. To make your product look attractive is always one field where you can work on, to improve your sales. Ensuring that the local sales manager and retailers always stay updated with upcoming changes in the sales process and new sales technology, also helps you to get more demand for your product. In order to enjoy greater market share, a seller should always aim at taking a leadership role in the market. Keeping your sales operation coordinated through centralized systematic organizations is always an add-on. One also needs to be careful about whom is he assigns the task to sale his product, which means that leader of sales operation should be high-potential leader. Read more at: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/looking-beyond-technology-to-drive-sales-operations

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

Google it! Maybe this is the most famous expression used nowadays in the generation of internet. So when you count on Google so much, here are some facts that you must be aware of. Google keeps track of everything you search, record or watch. You can view all of your information related to search history and activity in maps by visiting "My Activity" tool. So you want your Google to stop tracking all your information? To know more about this, follow:  http://www.businessinsider.in/How-to-see-everything-Google-knows-about-you/articleshow/52981983.cms

Just when call drops and poor cellular connectivity was taking people's sleep away, Wireless Broadband Alliance (WBA) came to their rescue. Recently a paper was published by them, where, according to them Wi-Fi calling can offer coverage extension when cellular network signals cannot reach the customer. Wi-Fi calling can play a significant role in addressing industry issues and can also act more efficiently than its more expensive counterpoints, like small cells and distributed antenna system (DAS). Read more at: http://timesofindia.indiatimes.com/tech/tech-news/Wi-Fi-calling-can-offer-better-connectivity-Wireless-Broadband-Alliance/articleshow/52976834.cms

Predictive analysis is now getting more popular as most B2B companies are using it to expand their businesses. But what is important here is to target the right people/accounts. The best way to do this to look at the CRM (customer relationship management) but there is a dearth of optimal databases. To expand their databases, companies are coming up with new marketing ideas, prompting people to view their websites, generating leads and opportunities. But this method may be tedious and costly. Thus we can say that predictive analysis should be used to identify appropriate a/c targets as well as increase the no. of contracts from cost effective marketing programs. To read more:

http://marketingland.com/predictive-data-abm-move-account-lists-account-contacts-181446

Presentations through social media enhance brand reputation through meaningful narratives and personal interaction with customers and emotional bonds through stories can increase audience retention rates. An inspirational message, as well as open interaction with customers, can motivate the audiences. A detailed and informative presentation empowers audiences with the knowledge and the ability to adopt a new skill set, while prompting responsiveness can only reflect positively on the brand. Read more at: http://www.business2community.com/branding/5-tips-enhance-companys-brand-reputation-presentations-01583005#c6Wy0WEydb01fwoI.97

Social media is a crucial tool to promote personal brands in today's marketplace to reflect a strong skillset online to be considered a top candidate. Creating and sharing insightful, industry-specific content on social media is much more useful now than having a resume as writing is still considered to be a valuable skill while reading articles on the industry can vastly expand knowledge. Clearly defining one's position in the marketplace is crucial. Focusing on only 2-3 social channels, befriending other professionals and repurposing content strategically are cornerstones of promoting personal brands online today. Read more at: http://www.socialmediatoday.com/social-business/how-elevate-your-personal-brand-using-social-media

Generating new content after a point of time can be a difficult task for content creators as ranking, readers and profits all start declining eventually. Some easy methods to find awesome topics and titles for content strategy are using a keyword tool such as SEMrush that allows us to see the most popular keywords for our country, tools like Buzzsumo that shows how popular certain keywords are, taking a look at a direct/indirect competitor's content, brainstorming with other team members for new topic ideas and searching forums to find out the needs of potential customers. Read more at: http://www.socialmediatoday.com/marketing/5-ways-find-great-content-topics-and-titles

CallMiner launches its new Engagement Optimization community. Engagement Optimization or EO is the destination for customer engagement professionals and it also provides a platform for peer-to peer networking and access to thought leadership content. EO will also help customer experience professionals from around the globe to keep pace with industry news and best practices. Read more at: https://www.callcentrehelper.com/callminer-launches-new-engagement-optimisation-community-88599.htm

According to Nasscom (National Association of Software and Services Companies) the expected rise in the Indian business analytics sector is 8-fold (from $2 billion to about $16 billion). It targets to make India among the top three big data analytics market in the world. To achieve this target Nasscom is partnering with its members to build a multi prolonged approach that encompasses skill development, thought leadership, products and platforms. India is an emerging hub for analytics solutions across the globe. The witnessed rapid growth is due to increased demand for cloud based and predictive analysis solutions by industries like BFSI, retail, telecom and healthcare. Even the requirement of manpower in this sector would increase magnificently in the next 5 years.

It is the rapid advancement of artificial intelligence and deep learning algorithms which enabled the development of machines which can do tasks that requires deep expertise and skills. Read more at: http://economictimes.indiatimes.com/tech/ites/big-data-analytics-to-reach-16-billion-industry-by-2025-nasscom/articleshow/52885509.cms

The trend of advertising is changing at an alarming rate. The future of advertising will certainly move online and into the realm of the internet companies. Although content creators ruled and ruled over the marketing and advertising circles for years, the growth of new media platforms is shifting the power. The reason being some media companies is imposing a price increase in customers who are moving to internet media channels. Also, moving from ad spend from print to online channels has subsidized content costs and helped to monetize the content. Read more at: http://forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

The war of smartphones seems to get tougher as Google decides to launch its own handset. Google had already developed the Android operating system that runs on four in five smartphones. The new device, which will be released by the end of the year, will see Google take control over the design part, manufacturing and software.  Read more at: http://www.telegraph.co.uk/technology/2016/06/26/google-to-step-up-smartphone-wars-with-release-of-own-handset/