Social Data: An Insight

In today’s world, the Voice of Customer (VOC) and data derived from social conversations are valuable as this helps businesses to know their customer. Social data help businesses to give a complete picture about your current and prospective customers, their needs, their likes/dislikes and in turn help to build and nurture long-term meaningful relationships with customers and also helps to make business strategy. To know more, follow Ekaterina Walter (Author; International Speaker; Global Evangelist, Sprinklr)’s article link: http://www.socialmediatoday.com/content/digital-analytics-unlocking-power-social-data