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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Why marketers need to use technology
Marketers nowadays want more audience segmentation and have more data at their end. But, they are forgetting to connect with real people. This can be done by delivering the message to the particular person in a timely manner. So, marketers need to use technology in the right manner. Columnist James Green in his article link, explains why marketers need technology which can help them to connect with more individuals at a personal level. Read more at: http://marketingland.com/human-side-data-opportunities-marketers-141168
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