SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
This era is the era of personalization. But, consumers have become impatient nowadays. Recent research from Janrain revealed that 58% of consumers unsubscribe after three mistargeted emails and 17% unsubscribe after one mistargeted email. 95% of consumers react negatively to mistargeting – with 55% deleting emails and 53% unsubscribing; while 40% categorize the emails as junk/spam. Brands now need to win consumer trust. Personalization should be a standard component of the marketing toolset. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/personalisation-welcome-to-the-last-chance-saloon/1420
Comments