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SigmaWay Blog
SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Marketing Analytics: An Insight
Nowadays, the success of digital marketing depends on analytics and if it is used effectively, then marketers can recognize trends, uncover insights and take action such as personalizing content and remarketing. But, data loses its value if action is not taken timely. Now, the question arises that how marketers tackle the immense volume of data and take action. JD Nyland (Director of product management for Adobe Analytics), writes in this article how analytics can help in taking smarter action. To know more, follow: http://www.cmswire.com/cms/digital-marketing/5-ways-analytics-enables-smarter-action-026782.php
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