CRM Data Quality

According to Experian’s Data Advantage Report it was found that more than 99 percent of organizations had a plan, but 94 percent still had data errors. The reason for this is bad data quality. Data quality initiatives require investment. Cutting costs is not a solution. The report also found that 27 per cent of businesses are using manual database editing to tackle data quality. But, if data quality software is used, it automatically catches new data problems at the input stage before they are dedicated to a customer relationship management system (CRM). It also detect and remove the duplicates that already exist. This in turn cut down on the manual import and export operations and business moves towards a solution. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-win-the-crm-data-quality-battle-64966