CRM and its benefits in group selling

Recently, the sales landscape has changed and one of the biggest changes has been the growth of the group of sales decision makers. The decision making process has become a group activity. So, meeting the challenges of the new group-oriented environment requires a change in everything from tactics to philosophy on the part of the sales team also. This is where the knowledge of CRM is important. The 360-degree view of the customer provided by CRM lets you understand the customer at a deeper level and this information can then be used to provide better customer experience. Read more at - http://it.toolbox.com/blogs/insidecrm/crm-and-selling-to-the-group-70527