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Being the 'best' isn't best for marketing to consumers
A recent research suggested that organizations who advertise their products as the best alternatives actually decrease the chances of success with consumers. Researchers call this problem the "maximizing mindset." As per the research, it has been seen that people who think that they have bought the best product often get disappointed with the product. Hence it is important for organizations to change the conversations with their consumers about the product. Want to know more? Please visit: http://www.businessnewsdaily.com/6411-why-saying-youre-the-best-backfires.html
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