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Brand Equity Research: Importance of Net Value Score

From a consumer's perspective brand equity research, usually involves collecting data on consumer mindset. It measures of brand equity from the consumer through surveys. The data is used to assess the consumer’s perceptions towards the brand. From a firm’s perspective brand equity research involves the use of observed market data to assess the brand’s financial value to the firm.

The Net Promoter Score shows how much loyal are the customers. High score of NPS means the growth of the company and how the growth is achieved. Rating a company on the total value the company offers, compared to the total value offered by other suppliers of similar products/services, the Net Value Score is calculated. The benefits are -

1. It enables us to easily compare one company with another in a similar field.

2. NVS measures value and therefore is a good predictor of the likelihood of a company winning or losing market share.

3. Determining the Net Value Score is simple.

 

Read more about it in the article written by Julia Cupman (VP of B2B International) and Paul Hague (Director):

 

https://www.b2binternational.com/publications/brand-equity-research/

 

 

 

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Six Sigma Process: A great help for entrepreneurs.

The Six Sigma approach makes the work both flexible and focused. Six Sigma training helps entrepreneurs to assess process cycle of operations. The essential factor in entrepreneurship is that they are not afraid of taking risks. Six Sigma practices also help them in business planning. Entrepreneurs also realize that there is a need to move slowly and work on the service models for better consistency. Read more at: http://www.business.com/entrepreneurship/a-new-look-at-entrepreneurship-where-six-sigma-aligns-personality-with-process/

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Testing Agile Data Warehouse Environment

There is a prediction that by 2017, 33% of Fortune 100 companies will experience information crises due to lack of adequate testing measures. To prevent this, the robust testing approach must be used. Developing a well-planned data warehousing, testing process will help in minimizing such risks. And while moving to agile, we can do more testing in comparison to traditional projects. The testing being done during development in parallel aids to agile development, because development and testing can be completed in a single sprint. The roadmap for building agile data warehouse will consist of following steps-

·         Build business conceptual model

·         Grass roots Data governance

·         High-level architecture with repeatable design patterns

·         Strong testing tools

·         Robust data quality program

·          Self-managing teams.

 

Read the full article here http://www.cio.com/article/3012097/data-warehousing/take-testing-seriously.html

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Why No One Listens to Your Innovation Call

Call for innovation is acknowledging efforts which are required to lead the market. But innovation initiatives without a plan or meaningful approach can be delayed. First setback does not understand the need of innovation, which may result in the lack of explanation and context leaving staffs in jittery. It's essential to have a specific objective that fits the central need of the customer telling them what you are all about. Secondly, it's more important to learn and listen the original problem rather than hunting for solutions. Third, mishap is by solely asking for ideas of innovation without much interaction over the problem or the matter at hand.Read more at : http://www.cmswire.com/social-business/why-your-call-to-innovation-keeps-falling-flat/

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Emerging Remote Workforce

More and more industries are realizing the benefits that the remote working environment has to offer. Instead of calling of a meeting or walking up to employees desk for ideas, companies communicate via instant messaging, phone, video conferencing. According to surveys, remote workers sleep better, exercise more, have healthier diets and have low stress. Now a day's companies are expanding search beyond office geography. Yet owners fear the resulting lack of communication and collaboration. With the right communication tool, we can 1) encourage video conferencing. It is the most effective way of distant communication yet is harder to get used to in initial practices. 2) Instant messengers to keep updates and ask questions. 3) Central status update on project progress is a prime feature of project management tool which can be used to have general meetings.Read more at:-http://www.cmswire.com/social-business/embrace-the-growing-remote-workforce/

 

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A Culture of Continuous Improvement

To provide correct business decisions, we need to address data quality consideration like accuracy, timely, consistency, etc. There is a sheer growth of data which needs to be accounted for and properly identified from the source. Quality movement focuses on many diverse aspects. The origins of defects therefore failed to be identified. The challenge is to understand the data, by use of data models and in context. Analysts build models based on continual consultation with business stakeholders. Metrics are established to quantify the relative importance and evaluate progress. Continual improvement is an ongoing discipline which gives breakthrough results and competitive advantage. To know more:
http://www.thoughtsoncloud.com/2015/07/enabling-a-data-culture-through-continuous-improvement/

 

 

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Lean Principles For On Job Training

Learning and Development experts believe that the process of learning and remembering can be broken down into four basic stages:
§ Sensory Memory
§ Working Memory
§ Long-term Memory
§ Transfer to Job Memory
Lean Principles are applied to these stages of learning for a more effective training in the following ways:
• Lean Training Techniques for Sensory Memory – The basic motive of the trainer in this stage is to remove any distractions from the room and add things that draw the trainee’s pre-conscious attention to the training.
• Lean Training Techniques for Working Memory – Better training materials with working memory on mind can be done in the following ways:
1.)  Creating a set of “Learning Objectives” and including only training materials that support those objectives.
2.) Breaking down the training into small “chunks” and organizing those in such a way that it helps in learning..
3.) Keeping it Simple and Short
4.) Keeping the training active
5.) Providing job aids when it is not necessary to memorize.
• Lean Training Techniques for Long-term Memory – When information is moved from the working memory to the long term memory, it is stored in little “packets” of related information called “schemas”. Hence it would be helpful if new information is introduced relating it to the information already known by the trainees.
• Lean Training Technique for Transfer to the Job – The final step of any training is transferring information from training and applying it on the job. This can be done by:
1.) Explaining workers how it will benefit them.
2.) Providing sufficient hands-on exercises.
3.) Providing work in real work environment.
4.) Providing realistic simulations in training when possible.
5.) Testing workers at the end of the training to see if they can satisfy learning objectives.
Read more at: http://www.industryweek.com/lean-six-sigma/applying-lean-manufacturing-principles-job-training

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Be Agile, Be More Efficient

At a time when software is at forefront of all business activities, it is surprising to know that very few business minds truly comprehend the practice of software development and options that are available to them. Among the two most widely used methodologies-Agile and waterfall, picking up the suitable one and adoption of the same is extremely crucial for business. However the responsive and flexible nature of agile methodology is what is desired at present day businesses and for this reason agile is fast becoming the preferred approach. Continuous communication and collaboration, minimal documentation, increased efficiency are some of advantages of agile methodology. Read more:  http://www.information-age.com/technology/applications-and-development/123459702/how-being-more-agile-can-help-you-juggle-your-business-demands-more-efficiently

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Operations management using Big Data

Businesses have made use of data for operations management, for decades now. Data being used for operations management involve continuous flows of information and mining of data. Such data are handled and untangled using advanced and unique storage, management, analysis and visualization techniques. Big data analytics is usually dependent on extensive storage capacity and quick processing power. Insightful data can be gathered from various sources like web, social media etc. Big data is now being used to predict customer purchase decisions. Big data when linked with production applications and timely operational processes enables continuous improvements. Organizations are now realizing that data can bring value through continuous improvement in their operations. Thus, data needs to be collected, filtered and analyzed. Read more at: http://www.business2community.com/big-data/crunching-big-data-operations-management-01255094

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Lean Manufacturing: An Insight

Lean Manufacturing is a business improvement philosophy which focuses on the needs of customers. Lean Manufacturing originated from the Toyota Production System. When a company reduces wastes, many other benefits are achieved. One of the basic advantages of implementing lean is that it helps in getting more work done with less people.
Lean manufacturing helps to reduce costs, eliminate waste, increase productivity, maintain high levels of quality and thus increase profit.
Read more at: http://www.processexcellencenetwork.com/lean-six-sigma-business-transformation/articles/why-does-your-business-need-lean/

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Importance of Agile and innovations in Manufacturing Companies

According to Bill Baker (President/Owner, Speed to Excellence), manufacturing companies need to be innovative.  They need to keep on finding new ways to do a task. Companies and individuals need to be agile and flexible in gaining new skills. In manufacturing industry only three things matter. They are:

People: Employees are the most valuable assets of the organizations. They can find innovative ways to make processes more efficient.
Technology: It keeps on changing. To be competitive you need to adapt new technologies.
Process: Process can be improved by reducing waste time and by improving quality and to improve process you can use lean six sigma.
Read more at: http://www.industryweek.com/leadership/what-does-future-hold-manufacturing

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Solution to some Manufacturing Problems

There is a continuous fall in number of manufacturing industries due to lower profit margin or problem in operation. Here are some problems faced by manufacturing companies with their solutions:

 •    Organizations won’t able to find skilled labor:

·         They need to train them for building required skills, and train employees to solve daily problems.

·         Can’t keep track of all the regulations: Companies need to have Quality legal counsel.

·         Problem with suppliers: Apply lean, six sigma or analytics to reduce waste cost and lead time.

·         Competitive Advantage: Continuous Innovation and lean product development are the need of manufacturing industry.

To know more about these problems and their solution read an article link “Manufacturing: It’s Where and How, Not If” by Becky Morgan (President, Fulcrum ConsultingWorks Inc.): http://www.industryweek.com/strategic-planning-execution/manufacturing-it-s-where-and-how-not-if

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Innovation in Supply Chain Management by E-Commerce Firms

According to Saritha Rai (Contributor), e-commerce companies like Amazon, Snapdeal, ShopClues, Flipkart etc. find innovative solutions to timely delivery of their products by collaborating with Kirana stores, Dabbawallas in Mumbai, post office for reaching especially in rural areas and gas stations in Delhi and Mumbai. In a Morgan Stanley Report, Indian e-commerce market is expected to boom up to $100 billion in revenue by 2020. Timely delivery in the cities of India is a big challenge for e-commerce firms as roads are congested, streets are not numbered sequentially and customers many times don’t write zip codes or landmarks.  Finding these innovative solutions will not only benefit the e-commerce firms but it will also benefit local sources. To know more about these innovative solution read at: http://www.forbes.com/sites/saritharai/2015/04/15/from-dabbawallas-to-kirana-stores-five-unique-ecommerce-delivery-innovations-in-india/

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Continuous Improvement: Strategy to manage Inventory

According to Larry Fast (president of Pathways to Manufacturing Excellence), inventory remains a key area where we want to improve processes and eliminate waste. In the manufacturing industry, we basically have three types of inventory (raw material, WIP and finished goods). If we have an excess inventory it means that processing issues are hidden. CI (continuous improvement) strategy in an organization generally reduces their average cycle time by 70.4%, reduce scrap by 50%. Read more at: http://www.industryweek.com/ask-expert-lean-leadership/are-you-overlooking-inventory-focus-process-improvement-and-waste-reducti

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Increasing Importance of Digitalizing the Value Chain

Technologies are changing how things are designed, made, and serviced around the globe and they have the potential for disruptive change. They can create value by connecting individuals and machines in a new "digital thread" across the value chain. Digitizing the value chain facilitates innovation and can directly improve the top line. Digital manufacturing is already proving its potential. For example: Coca-Cola applied a flexible packaging process in its "Share a Coke" campaign, which helped to increase the company's soft-drink volumes across world markets. Read more at: http://www.mckinsey.com/insights/manufacturing/digitizing_the_value_chain

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Improvement in the Pharmacy Department via Lean Six Sigma

According to some renowned pharmacy technicians, the application of LSS techniques in the inpatient pharmacy department at the University of North Carolina (UNC) Hospitals brought in a great deal of improvement. Kaizen ("improvement") events were conducted by the UNC inpatient pharmacy to progress work flow and customer service to patients and nurses. Overall, these improvements have refined work flow and improved employee and customer satisfaction. With LSS as a tool, UNC is constantly striving to promote the culture of continuous quality improvement. To know more read the article by Jami Mann, PharmD, MBA ( PGY1 health system pharmacy administration resident at UNC Healthcare), Allison Dipper, PharmD candidate (pharmacy technician at the Central Inpatient Pharmacy at UNC Healthcare), Erinn Rowe, PharmD, MS (clinical manager at UNC Healthcare)and Chad Hatfield, PharmD, MHA, BCPS (assistant director of operations at UNC Healthcare) at: http://www.pharmacytimes.com/publications/health-system-edition/2014/September2014/Lean-Six-Sigma-in-the-Pharmacy-Department

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Lean Six Sigma improves Rural Healthcare System

Six Sigma improves quality and efficiency by identifying and treating the causes of errors and defects and minimizes variability in manufacturing and business processes. The Lean Six Sigma principles- define, measure, analyze, improve and control, were applied to a rural Indian hospital to improve quality and care for patients. The approach was also able to identify other administrative issues. The successful implementation of this approach surprised the management and eventually brought about a cultural change within the organization. This could be a significant step towards improved healthcare for rural communities in the developing world. Read more at: http://www.news-medical.net/news/20140813/Six-Sigma-approach-in-manufacturing-industries-can-improve-healthcare-for-rural-communities.aspx

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The role of Six Sigma Training in innovation

According to Sorcha Corcoran(Managing Editor at Whitespace Publishing Group), around eight years ago a division within Irish Life in Dublin decided to embrace Six Sigma which turned out to be a key driver of innovation. Six Sigma is a set of techniques and tools required for process improvement.The company found Six Sigma training useful because they came up with loads of fresh ideas.  Opportunities and problems are then picked up by the innovation team. This combined with market and customer research has helped them to drive specific innovations. Read more at: http://www.isixsigma.com/share.php?site=http%3A%2F%2Fwww.businessandleadership.com%2Fleadership%2Fitem%2F47367-six-sigma-driving%2F

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The success factors of Continuous process improvement

Continuous Improvement is the prevalent effort to improve services, products and processes by making incremental improvements within a business. This process must be a continual so that the opportunities for development can be highlighted, measured and evaluated

• Leadership that walks the talk- Leaders must exhibit certain distinct behaviors that not only describe support for the initiative but also the behavioral pattern that they wish all employees to emulate. 

• A major focus on “fire prevention” rather than “firefighting”- The problems that require fixing are generating a series of “fires” that on a constant basis distract managers from solving the main cause of their problems.

• Constancy of purpose- Successful continuous improvement programs includes that improvement is not only a management initiative but also a long-term practice that needs to incorporate everything an organization does.

 

• Shift from short term to long term mind-set- The company needs to have at look at the long-term result of the work it is doing.

Read more at:

http://www.processexcellencenetwork.com/innovation/articles/continuous-improvement-4-factors-that-make-a-conti/

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How can the companies overcome the barriers to generate Continuous Improvement?

Continuous Improvement includes different methodologies and disciplines  including Business Process Management, Performance Management,  Compliance, Quality Management, Lean, Six Sigma and more. In spite of all the different terms,  methods and techniques  available, there are commonalities between these different approaches -all of them seek to continuously improve business processes to improve business results. But often companies are their own worst enemies when it comes to process improvement. Here are the main barriers to continuous improvement:

• Difficult to foster collaboration among multiple stakeholders

• Difficult to recognise which processes to prioritize improvement efforts on

• tooling of ill-suited Process Management

        Process Management tooling is inadequate

        Process Management tooling is too complicated

• Governing change to meet compliance obligations

• Lack of employee engagement

Read more at: 

http://www.processexcellencenetwork.com/lean-six-sigma-business-transformation/articles/five-barriers-to-continuous-improvement-vote-for-t/

  7359 Hits

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