The role of predictive analytics in marketing

Predictive marketing has taken hold of enterprises today. Marketers are now making use of predictive analytics and this has given birth to predictive marketing. Predictive marketing is the application of algorithms and machine learning tools to Big Data in order to help marketers direct their efforts in the most profitable direction. Using predictive analytics tools, marketers can gauge future sales and thus formulate appropriate marketing strategies to help boost sales. Predictive analytics can be used for segmenting customers, deciphering the pattern in their behavior and thus offering them the appropriate deals. Marketing and sales are the areas where predictive analytics is most used. Read more at: http://www.cio.com/article/2934274/why-marketers-are-betting-big-on-predictive-analytics.html