Social CRM strategies for smooth running of small business

Customer Relationship Management (CRM) vendors are adding lots of social media functionalities to their products. Use of mobile and social media tools in combination with CRM software increases business productivity immensely. But before deploying Social media CRM, one should prepare right strategies to get the most out of it. One can achieve this by Increasing their Customer Base. One other way might be Promoting their Brand Identity. The last one can be Improving Sales. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/social-crm-strategies-for-small-businesses-73293