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SigmaWay Blog
SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Personalization and CRM
In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092
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