One cannot limit the use of big data

There are significant opportunities to make use of big data techniques. Unlike technology and consumer retail sectors in which advanced analytics has been implemented, it can also be used in other industries like insurance, health care, banking and public sector. In insurance, data can be aggregated from public sources and specialist data providers, allowing companies to better target customers and frame policies accordingly. Banks are increasingly using big data to generate a much deeper view of their customers, combining the information collected from all of customer's interactions with bank with selective third-party data like paying patterns for mobile phone bills, tracking trends on social media platforms such as Twitter. Read more about this aspect in Dominic Barton (global managing director at McKinsey & Co.)'s article link:http://blogs.wsj.com/experts/2014/03/28/sectors-where-big-data-could-make-an-impact/?KEYWORDS=analytics