SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

News Analytics

The focus of any news organization is to understand what it is that readers like, what they actually read and what they really should know about. To achieve these goals, The Guardian, is using its in house analytics engine, Ophan, to track page views, median attention time and identify the type of marketing required for each article. It also provides exploratory data for further research. According to Chris Moran, The Guardian’s digital audience editor, “Being informed by the data can actually lead to higher quality journalism. 

By measuring site data more closely, The Guardian has now become a news powerhouse. To know more, visit the following link:

http://thenextweb.com/media/2015/04/13/how-the-guardians-ophan-analytics-engine-helps-editors-make-better-decisions/

×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Want to launch new product- Use Firewall
Taking HR Analytics beyond Technologists

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 07 June 2025

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now