How CRM is helping organizations

According to Gartner Research, it was found that customer relationship management is growing faster than any form of enterprise software and it is also predicted that CRM tools will grow annually at the rate of 15.1 % until 2017. CRM integration helps to enable sales and marketing alignment and customer knowledge management. Marketing automation, sales automation, and knowledge management are revolutionizing the way organizations connect internally and externally. The relationship between marketing automation tools and CRM is complex and the impact of integrating marketing automation and CRM technologies is huge. To know more, follow: http://it.toolbox.com/blogs/insidecrm/marketing-sales-and-knowledge-management-demystifying-common-crm-features-70093