Healthcare incorporating data analytics, in their expansionary strategies

Several sophisticated data techniques have been used to determine prospective services and specialties preferred at a particular geographic location. For example, psychographic data, provided by a customer analytics company, reflected local healthcare consumption trends. Demographic and marketing data, from health-planning agencies and hospital associations, as well as electronic health records (EHR) should be studied to visualize new market opportunities, i.e. new locations for health-care facilities. Healthcare strategists like retailers, are using geo-analytics—visualization tools incorporating sophisticated geographical and marketing data—to determine prospective health-care facility locations. Healthcare organizations should be analyzing data extracted from EHRs, along with health insurance claims data to understand the services used by potential healthcare customers.
Read more at: http://www.modernhealthcare.com/article/20150530/MAGAZINE/305309978/no-more-guessing-health-systems-tap-sophisticated-data-tools-to-pick

Sigmaway consultants have worked with clients in benefits solutions workspace providing analytics on healthcare plans. For more details visit http://www.sigmaway.us/