SigmaWay Blog

A recent research suggested that organizations who advertise their products as the best alternatives actually decrease the chances of success with consumers. Researchers call this problem the "maximizing mindset." As per the research, it has been seen that people who think that they have bought the best product often get disappointed with the product. Hence it is important for organizations to change the conversations with their consumers about the product. Want to know more? Please visit: http://www.businessnewsdaily.com/6411-why-saying-youre-the-best-backfires.html

Social media is one of the best tools in terms of lead generation for small-business owners. The role of a company's presence on social media has started to include customer service, building brand awareness, and lead generation. High-quality content marketing is another lead-generation tactic for small business owners to generate lead and engage consumers. Read more about this topic at: http://www.businessnewsdaily.com/6399-social-media-lead-generation.html

In an article by Gina Passarella, a legal intelligencer, we get to know that competitive intelligence is mostly tracking what your competitors are doing. It is a blend of business, market and competitive intelligence, with an eye toward tracking other firms, current and prospective clients, geographic and industry sectors, and the firm's own internal data.

To read more, visit the following link: http://www.post-gazette.com/business/legal/2014/05/20/Is-competitive-intelligence-spy-games-or-market-research/stories/201405130004

With the growth of business, small business owners may find that some of the promotional activities are becoming useless. Brands need marketing makeover to sustain them. Hence, marketing strategy needs to be changed from time to time. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the four strategies to boost business growth as recommended by Hiscox (small business insurer firm). Read more at: http://www.businessnewsdaily.com/6351-refresh-marketing-strategy.html

Organizations now can get some insights of consumer behaviour by using highly sophisticated click-tracking tools. Remarketing is one such tool which is becoming an important part of organizations' digital marketing strategies. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the details of remarketing. For more please visit: http://www.businessnewsdaily.com/6354-digital-remarketing-tips.html

JETNET LLC, an aviation market intelligence company, announced a new release of JETNET CRM (aviation-specific customer relationship management tool which includes market analysis, market research and prospect management functions). The new release is designed specifically for aircraft professionals. Improvements include specific aircraft selection and sorting with ownership and sales histories; custom-designed lead generation reports with hundreds of potential buyers; high-probability target list generation; custom notes, action items, and flagged prospects; and easily managed lead/prospect lists and generated reports for importing/merging into scheduled emails.

To read more, visit the following link: http://www.blueskyexecutiveaviation.co.uk/issue_272/JETNET_creates_powerful_industry-changing_market_analysis_tool.htm

In a recent research it is found that most small businesses are now spending their budget in retaining existing customer rather than acquiring new one. The research also found that 61% small businesses generate 51% of their annual sale from repeat customer. To read more about this aspect, please visit Ayaz Nanji's article link as given below:http://www.marketingprofs.com/charts/2014/24869/small-businesses-focused-on-existing-customers-in-2014

As with any sustained marketing effort, it takes hard work, collaboration, and regular review to realize a successful PR campaign. The story to get success via Search Engine Optimization (SEO) has transformed with the wake of recent updates from Google. Although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. Google wants its algorithms to behave more like a human when displaying search results. Accordingly, the general consensus among the experts is that more weight is being placed on factors such as inbound links and Google +1s. The way that personalized results are being rolled out to more and more users are further proofs of that theory. Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. And that's exactly where PR excels. Once you have the technical elements down, the focus switches to consistently producing valuable, shareable content that appeals to your key audiences—a task that traditional PR agencies have reams of experience in.
To read more, visit Gerald Heneghan’s article by clicking on the following link:

http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr

Social, video and marketing - these three words have different meanings. But if we club them together then they create a very powerful message which will engage customers and improve their on-line experience. Social video marketing has the power to reach a wide range of consumers. A video carries the exact brand image though just posting a video is not enough to engage consumers. It is important to create conversations in order to engage consumers. In a recent article, Dr. Melody King, vice-president of sales and marketing, Treepodia, speaks about how to start marketing your product via social media. For more details please visit: http://www.marketingprofs.com/articles/2014/24860/social-video-marketing-create-conversations-and-build-customer-loyalty

A survey conducted by Cerulli Associates, a global analytics firm, reveals that 93% of the asset managers rely heavily on secondary market intelligence. This study was based on government agencies, trade organizations and research firms.

For more information: http://www.opalesque.com/650204/Majority_of_asset_managers_rely_on_secondary_market020.html