Many instant messaging technology platforms are available today such as WhatsApp, WeChat, BBM, iMessage, Yahoo Messenger, Google Talk and Skype which are targeted for consumers. Microsoft Lync, Cisco Jabber, etc are generally for the enterprises and have a cost linked with them. The global market is forecasted to grow from USD 267 million in 2005 to USD 1.2 billion in 2014, for enterprise instant messengers. Instant messaging by nature encourages people to be brief and to the point, which saves time. Apart from saving time, another benefit is the positive impact it has on geographically separated offices. It helps in bridging locations, encouraging new global business structures. Replacing phone calls with instant messaging also reduces cost. Many felt that instant messaging was less intrusive than a phone call due to the ability to see if a co-worker was busy or not prior to sending a message. Instant messaging also enhances the ability to multitask. IM has started to change the dynamics of Indian enterprises and helped to increase the efficiency and productivity. Read more at:
