In today’s competitive world, most of the organizations have a social media marketing as the part of their marketing strategy. But most of the time they won’t get success. Here are some common mistakes are discussed:
·         Choosing an incorrect platform.
·         Doing too much or too little.
·         Ignoring content marketing.
·         Inappropriate content or self-promotion.
·         No personal branding.
·         Canned responses to negative comments.
·         Not aligning with the target audience in terms of tone and messaging.
Here are some tips for choosing a right platform:
·         Facebook can be used for leveraging the community efforts and building trust.
·         Twitter can be used for broadcasting your messages and connect with thought leaders and people.
·         LinkedIn can be used for targeting a professional audience.
·         Google+ can be used for SEO efforts.
To know more about these mistakes and solution, read an article “7 deadly sins of startup social media marketing” by Radha Giri, http://yourstory.com/2015/05/social-media-marketing-deadly-sins/
						
											 
					
					
										
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