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Social media helping TV soaps
Game of thrones have fan worldwide and social media is leveraging the madness among fans. With the Sunday premier show, GoT shows how social media can help a tv soap to trend worldwide. Here are some figures which are worth mentioning -:
• Social media buzz
# 829,000 Twitter mentions of HBO, Game of Thrones (#GOT), HBO Go and HBO Now
# Fans used #GOT 602,000 times
# HBO earned 248,000 mentions
• Attracting advertisers
During the hour of the show, nearly 200,000 interactions happened on social, generating the highest demand for TV-Ads to feature in that hour.
To know more, please read the article written by Justin Lafferty ( Adweek contributor)-: http://www.adweek.com/news/technology/6-stats-show-how-game-thrones-slayed-social-media-us-and-beyond-171043
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