SigmaWay Blog

Getting jobs these days are tuff. But, social media is helping people to get jobs. Here are some steps that you can follow to get a job -:

1. Set up strong profiles -: Create strong profiles on all social networking sites using short bio to show interest and skills for good online presences.

2. Start Networking -: Use social media to grow communication and professional network.

3. Get Recommended on LinkedIn -: Recommendations with positive references attract recruiters and manager.

4. Let Others Know You Are Looking -: Let your friends and relevant contacts know about what type of job you’re looking at.

5. Actively Seek Out Openings with Hashtags -: Use hashtags ‘#’ to search for relevant jobs.

6. Research Employers and Hiring Managers before Applying -: Social media profiles can be used as a research tool before applying for a job.

To know more, please read the article by Maria Onzain ( Writer at Tech.co) -: https://tech.co/steps-social-media-find-job-2016-02

Social media is becoming the key factor in globalization. To sustain in this environment, corporates should follow the 4 C's of social media which are as follows-:

1. CONTENT: It demands fresh and original thoughts which create uniqueness and attracts people to like and share.

2. CONTEXT-:  Context is the direction to your content which explain where and how to carry your idea in social media

3. CONSISTENCY -: Consistency is key to everything in social media. It’s essential to be consistent.

4. CONNECTION -: Social media is all about building connections which if not done properly rise to fame won’t last long.

To know more, please read the article by Calvin Wayman (Founder of ThePeriscopePro.com and contributor at The Huffington Post) -:  http://www.huffingtonpost.com/entry/the-four-cs-of-social-med_b_9283708.html?section=india

Fashion week was initiated for designer to preview next season's clothes to editors and influencers but now it is being superseded by social media. With apps and Livestream shows, fashion industry has switched to digital platforms and collections are now more public. Showcasing fashion shows live on Instagram and Snapchat promotes the see-now-buy-now approach. To know more, please read the article by David Yi (Writer at Mashable India) -: http://mashable.com/2016/02/20/social-media-killing-fashion-week/#H1GhDT65qZq1

Optimization of CRM is highly correlated to the social media presence of a company. Customers frequently generate queries via social media. So there are some steps that can be followed to create a position in the customer's mind by establishing good connections between social media and CRM.

1. Right platform should be chosen.

2. Must have a dedicated human resource to handle the social media activity and patch them up with marketing team who handles CRM.

3. Instead of putting one liner FAQs, try to personally resolve critical issues in time.

4. If you have a different presence in multiple social media, then deploy time understanding the importance

5. Start listening your customers’ point of view about you and react proactively.

6. When you are segmenting your customer, you should be prepared for queries. Centralize them and solve them in real time

7. Reward your customer by discount offers, free e-books and promo offers.

To read, follow: https://www.cmscritic.com/10-steps-to-social-crm-success/

Social media has shifted the traditional election campaigns completely. By spreading the message through social media, marketing firms are mobilizing campaigns by engaging more people, get them tweeting and sharing and money for clients by online donations instead of depending on other sources. To know more, please read the following article by Michael D. Pitman (Staff Writer at Dayton Daily News)-:  http://www.daytondailynews.com/news/news/social-media-affecting-campaign-strategies-expert-/nqRwD/

Social Media Crisis leaves a lasting and damaging impact on the brand's reputation. This involves strong, negative emotions which go viral in a very short duration of time. If the crisis does not take care of promptly and thoughtfully, the risk escalates. This situation can come from anywhere, from the least expected sources. But the key lies in properly responding to it, rather than reacting. In such situation, it is essential to have a crisis management plan handy. If the mistake has been on your part, acknowledge it and respond very carefully. It is important to have a crisis management strategy and its proper execution. The negative emotions can be appeased by a good customer loving response. Read more about this at:   http://www.computerworld.in/feature/how-handle-major-social-media-crisis

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies. Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

For every start-up, customer engagement and promoting their brand is a big challenge. So if your business is in the start-up stage, integration of social media in your CRM will give you enormous opportunities to grow your business.

Social media in CRM aka Social CRM on cloud gives an extra edge to your business as engaging with your target audience will be limitless and creating brand communities which helps in monitoring and analysing customer’s demands will be very easy.

Here are the 5 benefits of having social CRM in your start-up -:

1.      Discover opportunities to engage with customers

2.      Monitor your notifications

3.      Real time updates in your customer contact records

4.      Integrate your marketing software and your contact records

5.      Share customer messages

To read visit on -: http://www.intellika.in/blogs/post/5-benefits-of-social-crm-for-startups

A research was done in 2015 where purchase decisions of 20,000 European citizens, across 30 product areas and more than 100 brands in the year 2013 and 201 were examined. They were asked how social media influenced their purchasing decisions.  It was observed that social media recommendations induced an average of 26% of sales. It was found that consumers made 10% more purchases on 2014 in comparison to 2013. Moreover, the choice of product also played a vital role. For example, 40 to 50% of consumers look for social recommendations for categories like travel, investment services, etc., whereas only 15% recommendations were looking for low end utility services. So we can see that Social media does play a vital role in brand awareness and hence end up converting to the sales. Read the full article here: http://www.mckinsey.com/insights/marketing_sales/getting_a_sharper_picture_of_social_medias_influence

Many people worry about reaching out to unknown professional. Here are some tips to introduce yourself to new faces. 1) Personalize your invitation letter to connect avoiding usual generic format. 2) Don't waste time in getting to the point after your personalized introduction. One must be straightforward and state your intentions up front. 3) Whenever a person receives an invitation, they try to find common ground with another individual. Don't let him hunt for it, instead mention it in brief example, common skills or organization. 4) End with a call for action and lastly, always keep your profile updated before sending messages to new contacts. Read more at: http://www.business2community.com/linkedin/5-tips-connecting-strangers-linkedin-01412129#AVQmfkk5uvJit3qh.97

Nowadays, many businesses have discarded content marketing because it has many things to create and promote that it has become time consuming. But, today's consumer need more information about brand relationship and trust. Social media is becoming an important source of information through various channels. Organizations should drive people to that blog or to other pages on the website where they can get things of value and it should be done very effectively. Nicole Boyer (a valued contributor to Business 2 Community), writes in her article about some ways to make your social media promotion the best it can be. They are -  1) Use related visual which engages more consumer to like and share information 2) Headlines does count, so it as to be catchy and appealing. 3) Choose the right platform for posting content according to the target audience. 4) Multiple posting is also becoming trendy to gain attention by changing names or headlines. But you should know the perfect time for re-sharing. 5) Try to keep the conversation rolling by adding comments and feedbacks from readers. Lastly, get everyone to share your post. Read more at: http://www.business2community.com/social-media/get-social-9-ways-promote-content-brand-social-media-01411863#pBWAtI7cbRYeEqG8.97

Unprecedented growth of e-commerce industry, has given marketers a hard time to acquire and retain shoppers. The retailers need to have the right insight in collecting analyzing data as well determining the actions that will resonate with consumers and deliver best experience. 1) Marketers need to have a long sighted approach towards consumer lifecycle and tactics within their acquisition. It helps in identifying the consumer goal from specific interaction and what this long term engagement will offer to shoppers. 2) The shoppers needs to develop the capability to anticipate shoppers actions and to do marketers must learns individuals likes and dislikes, their interests and most of all be able to discern individuals intent from collected rationalized data. 3) E-Commerce brand should use ensure that their data must be collected from each interaction and across every touch point to create one cohesive customer experience. Lack of persistent communication within various interaction units hurts the data aggregation and analysis. Read more at: http://www.cmswire.com/digital-marketing/keep-one-step-ahead-of-your-e-commerce-competition/

Call for innovation is acknowledging efforts which are required to lead the market. But innovation initiatives without a plan or meaningful approach can be delayed. First setback does not understand the need of innovation, which may result in the lack of explanation and context leaving staffs in jittery. It's essential to have a specific objective that fits the central need of the customer telling them what you are all about. Secondly, it's more important to learn and listen the original problem rather than hunting for solutions. Third, mishap is by solely asking for ideas of innovation without much interaction over the problem or the matter at hand.Read more at : http://www.cmswire.com/social-business/why-your-call-to-innovation-keeps-falling-flat/

The social media is actually the official platform to communicate and connect with the mass of people. The access in different social media is needed to attract more audience and promote their own organization in a grand way. The skill to master the network and devote time for the same will lead to a successful one. The posts should be at repeated intervals considering the time zone of different countries. The content should be specific so that the audience gets a track of the nature and working of the company. The idea should get circulated in a simple way so that the people get connected. The skill of digital marketing is needed in order to increase productivity and boost an organization. The uploading of pictures in the different sites helps in engaging a large audience as it's an attractive technique to pool the audience. The information circulated and the working procedure should be consistent enough to sustain the status of an organization. Read more at- http://www.business2community.com/social-media/5-social-media-tips-success-01288131

A platform to reach the audience and communicate best is how we define the social media in recent days. The social networking sites have multiplied their reach through the proper tools of communication but then we have to follow some basic few steps to keep us updated and tied with the social world perfectly. The marketing steps start initially with the targeted audience whereby we can sustain the people in numbers. To follow people, posting more pictures and keeping the sites updated with the latest know how. There is need to post something out of the box and attract the audience by accessing through the different social media sites. The posts should be in numbers and the time allotted for social networking sites should be the most. The interaction with the audience should be regular and sometimes personal touch is also needed. There should be some proper research and reading for the social media books. The content of the page should be convincing enough to pool the audience. The social networking promotions should have some special factors such as a good avatar and an innovative background which will attract the mass. The trending technology of using email conversations and twitter and so on are also important for communication. The boost for yourself and the social media to reach out to the people can be achieved by integrating the various ways. Read more at-http://www.business2community.com/social-media/20-ways-amplify-social-media-reach-01280718

Social media has emerged to be the answer to several marketing problems. Be it improving interactions with customers or finding new ways to boost sales, social media answers it all. Using social media, companies can directly interact with their customers instead of just advertising to them. Companies can emerge as social media powerhouse in the following three ways:

(i) Companies should not concentrate all their efforts on a single social media platform. Instead, they should make their presence felt in several social media channels so as to avoid alienating many prospective customers.

(ii) Social media marketers should maintain uniqueness when it comes to creating content and producing strategies.

(iii) Companies should raise their voice in social media. This helps to maintain brand consistency and create associations with customers. Read more at: https://channels.theinnovationenterprise.com/articles/become-a-social-media-powerhouse

Initially social media was used for socializing but with the progress of time it has undergone an impactful makeover. It is not only about advertising to a huge section of consumers but it is also the fundamental tool to influence customers. Firms will be able to determine basic information about their customers while marketing over social media and as a result the probability of obtaining clear data rises. This enables quick and easy access to data. The data collected from social media platforms are more or less accurate. However companies should take advantage of the various social media networking sites for trading their products and thereby improving both data and content.

To know more about this study, please follow the link: http://www.business2community.com/social-selling/social-media-purchasing-feature-changing-marketing-01283019

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

Hiring a social media marketing consultant can help a company build long term relationships, brand awareness and lead to sustainable growth. Time is of the essence in any business venture. A consultant brings to the table the skill to assess business needs, competition in the market, the targeted audience and builds a smart and efficient digital marketing strategy. Social media is a field that operates 24/7. Keeping that in mind, using social media to promote businesses can lead to increased profit margins. On the other hand, a social media consultant adds to the business valuable information about the market. It helps in making a well informed and better business decision. Social media intelligence also makes it possible to reach out to customers faster making an impact in the business. To know more, please follow: http://www.business2community.com/social-media/3-ways-a-social-media-consultant-increases-your-revenues-01266289

Changing attitude of the young generation along with urbanization in India is driving the expansion of digital marketing in the Asia hugely. Noticing such changes, digital ad spending is also increasing gradually. Increasing use of mobile is enhancing marketing by helping product research work better.  Smartphone has penetrated regions in Asia Pacific like never before. This increases the usage of mobile app which indirectly increases mobile internet ad spending as marketers are benefiting. Western marketers are also looking to move into this region as they can have better social measurement. They focus on the impact of social on key business objectives. Digital marketing increases in countries like India, China that grow into true economic powerhouses with increasing ROI. Read more about it by Stuart Found (Global Digital Events Manager) at: https://channels.theinnovationenterprise.com/articles/how-is-digital-marketing-expanding-in-asia