SigmaWay Blog

As a result of increased e-commerce in B2B and the general availability of data on the Internet, B2B pricing and product information is easier to find. Buyers have more information than before to have relevant and convenient product and pricing. To meet these assumptions, B2B companies are leveraging advanced analytics. Analytics can help companies to customize buying experiences through commerce channels. It also provides sales reps about what customers are likely to purchase and what prices make sense to quote in the context of the deal. Read more at : http://data-informed.com/how-advanced-analytics-is-changing-b2b-buyer-expectations/

The advanced age is loaded with examinations, estimations and learnings. It has brought streaming information in real time. In today's predictive analytics world, advertisers can see the future effect before spending a dime. Advertisers can hope to know how likely it is for a specific occasion to happen in the life of a customer. Customers are focused on forecasts, which depends on their computerized impression. For more read: http://www.cmswire.com/analytics/predictive-analytics-makes-marketing-dollars-work-harder/

Predictive modeling drives Account Based Marketing or ABM strategies by identifying the right audiences. With a good ABM strategy, you can personalize your website messaging to individuals once they land on your pages.  Personalization software tracks visitor sources and actions. Then uses behavioral, demographic data to provide personalized experiences according to the visitor's characteristics. Technology won't do everything. Successful ABM strategies depend on proper integration between sales and marketing. For more read: http://customerthink.com/whats-missing-from-your-account-based-marketing-strategy/

Customer-related data aren't a tool to generate an advanced client experience. In B2B, customer-related data are more essential, because each client relationship is special and complicated. B2B relationships involve in multiple customer contacts, as well as the company. Compared to B2C, B2B customers' needs are more complicated and require knowledge. Enterprises can leverage data to enhance support through proactive customer service. In the B2B world, client data enhances customer service by enabling deeper knowledge. For more read: http://data-informed.com/how-to-use-customer-data-to-strengthen-b2b-client-relationships/

Digital marketing is the most essential parameters to grow your business. But the strategies have to be taken to optimize the revenue model by this marketing technique. Most customers used to buy products online and helps to grow the business. So your presence in social platform is highly important, but at the same time social campaigning is also playing a crucial role. To design a proper landing page, create it interesting by providing important data and specific search items. To maximize the brand reach to the customer keep up to date your website and make it more relevant on the timeline, start by searching related topics in your industry which you think people will find interesting. Use search tools like Google Trends and Google AutoComplete to make your job easier and in the final phase understand the progress of your marketing process.

To read, follow: http://www.huffingtonpost.com/entry/5-digital-marketing-tips-_b_10049392.html?section=india

Nowadays, organizations are gathering data by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. The difference between CRM and BI is that CRM is a customer database to store information on interactions and sales history while BI provides strategic solutions for overall business functioning, and not just customer sales. But, now the question is how to integrate CRM and BI platforms. Annie Bustos (a valued contributor to Business 2 Community) writes in this article link about some best practices to ensure a smooth integration between these two powerful tools. They are: Understand what you are looking for, populate CRM with good data, create a real-time transfer of data, refine customer segmentations, leverage the data for testing and always ask for help.  

Read more at: http://www.business2community.com/business-intelligence/6-tips-integrating-business-intelligence-solutions-crm-01541585#yZlXhSkAZwpT5ewK.97

As client information volumes grow, more advertisers depend on predictive analytics programming to focus on their clients. With predictive analytics, advertisers use information science-based strategies to segment databases. Then they figure out which practices and properties of an organization are measurable, and after that identify a pool of eminent clients that match those qualities. Predictive analytics are truly encouraging on the grounds that can begin taking the advanced non-verbal communication and particular practices and utilize that to manage  advertising venture. Read more at: http://searchcrm.techtarget.com/feature/Predictive-marketing-tools-trump-old-fashioned-gut-feel

A decade ago Google is the only platform predominantly present in the digital media section. It was the only online business development platform. Later on Facebook developed their simpler interface and using their huge popularity and reach finally put a step on the market. Clara Shih, who founded an enterprise software company called Hearsay Social in 2009 and serves on the board of Starbucks, uses her book as a plea and a guide to help business executives and professionals become productively involved in their firm’s social business and digital strategy. She has eventually analysed all the red flags, opportunity and diversity in this digital media section and how online PR, social media and mobile messaging empowers every business enterprise. To know more about her entrepreneurial insight, follow: http://www.forbes.com/sites/kathleenchaykowski/2016/04/26/why-social-media-is-everyones-business-yours-included/#1bfc33753214

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the need of the audience is a good start along with a flexible marketing plan. Few steps that can increase brand awareness are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

Google’s procedure valued interconnectedness. If broadly speaking it says that more links you have on your page, the more relevance that page actually has in search results. Google treated these links as proxies to maintain legitimacy. It shows the consensus about best search results. But customers don’t concern for it, they care about pages which have their past search and the internet browsing histories, and which is addressing our actual concern. We can see that the substance and quality varies across the platform. Which results, Marketers face problems and not able to get relevant data about their customers. Here, analytics work well, analytics solutions act like search engine. It distinguishes Buzz and Noises out of datasheet which actually affects your business. Marketers need to pay attention on these methodologies. They need to think whether the loudest online voices are most important? 

Read more: http://www.cmswire.com/digital-marketing/searching-for-a-marketing-analytics-solution-check-your-google-history/

Starting a business or a venture is not an easy task to be done. It requires lots of efforts. No matter how small or large your business idea is, there are some things which need to be planned from beginning. One such thing is brand. The essentials of creating a brand are:

·         Understand what your brand is going to stand for

·         Creative and engaging logo and design

·         Reliable and a strong team of employees.

Read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/establishing-a-brand-3-steps-you-should-take-73162

Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.entrepreneur.com/article/270259

Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

2. Understand the most important platform where can you find your customer in the social section. 

3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website

 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.

5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR team 

6. The best thing about digital marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. So always analyze.

To read, follow: https://tech.co/6-ways-improve-digital-marketing-strategy-2016-05

The financial year 2016-17 is predicted to be the year of acquisitions in the startup industries, with the number of acquisitions and mergers by bigger companies forecasted to surpass previous years' figures. Large companies such as Flipkart and Snapdeal are looking to make strategic purchases to consolidate cap tables and minimize competition. Read more at: http://timesofindia.indiatimes.com/tech/tech-news/FY-2016-17-to-be-the-year-of-acquisitions-in-startup-industry-Analysts/articleshow/52444353.cms

The public is yet to discriminate the thin line between PR Campaigning and Advertising Campaigning. The difference lies in the face that advertising campaign is a first party approach while PR campaigning is a third party approach. When a television channel broadcasts a product or when you see any hoarding showing any product that is called advertising. On the other hand, when newspaper talks about a product, that's what is called PR campaigning. Advertising may sound to be a better way to promote your product, but in reality a person is more motivated and interested about it when he learns it from another person or newspaper, thus a strong relationship with a journalist can give you an upper hand in your campaigning. Celebrities endorsing a brand do help with advertising, but one must know remember that advertising is “paid visibility” while PR campaigning is “earned visibility”! Read more at: http://www.meltwater.com/au/blog/pr-campaign-vs-advertising-campaign-differences/

Digital marketing is already skyrocketing worldwide. This up growing popularity in digital marketing is not only confided inside the business enterprise but also the job oriented learning process is also at a higher demand. Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Not only the online certification platforms but few business management courses including this digital marketing as one of their special papers. A Report says there will be 1.5 lakhs jobs opening between 2015 and 2016 and of this 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The ironical part is Indian market is only visualized a growth of 10%. Even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium. Not only that these certification based learning process provides new entrepreneurs in this section and the figure is not very low, it’s around 25% of the total certified students on digital marketing.  

To read, follow: http://timesofindia.indiatimes.com/tech/tech-news/Digital-marketing-certifications-go-hot/articleshow/52069003.cms

The most dynamic aspect in market is Customer. It is important for businesses to focus on customer experience. For this, not only offline experience works but digital experience is also equally important. To retain your customer and to build the brand, businesses need to think strategically:

• ·         No need to worry about price, since 56% of customers pay more to get better customer services, and are willing to pay upto 30%.
• ·          Make your website more informative and easy to access. Website is more a communication channel and not only a showroom.
• ·         Social media is ruled by customers, not marketers. Marketers need to connect with customers through social media not only for promotion but to get feedback, to get back to them as earlier as possible.
• ·         Personalization is everything. Give more personalized experience to your prospects and customers.

 We can say that marketer need to give a perfect mix, either it is offline or online experience for the customers. To know more go through the given link: http://www.cmswire.com/customer-experience/create-memorable-customer-experiences-with-these-strategies/

The article talks about viral campaign or in marketing terms -  “Fire-Starting”, a new trend that has brought a paradigm shift from the tightly controlled brand stewardship to a entire new model that not only takes care of the dynamic environment but also follows a creative approach to capture opportunities that can stir demand. The article gives us new approach regarding  a perspective Chief Marketing officer has to adopt to start these Fire Starting campaigns across the key markets around the world. The approach discusses  four points in the form of: quicker reaction time to launch marketing campaign (Systematize Spontaneity), Second marketing is a creative industry if we are too risk averse it will be difficult to create a creative environment & campaigns , Budgeting accordingly and finally, choosing the right market at a right time for the right product . Read the article at :-  http://www.forbes.com/sites/onmarketing/2016/04/07/igniting-transformational-growth-four-lessons-in-fire-starting-for-cmos/#4690e0ba3656

If in 1 line I have to summarize the importance of article it will be, the solution is not limited to just analyzing a data, but also making sure it’s understandable & is communicated wisely to the end user for decision making. In the digital world huge amount of data is recorded every second, organization massive amount of time of monetary resources to analyse the data to churn out valuable information for decision making purpose, but unless & until these analysis are communicated in a right manner that could be understandable to the, otherwise its will be a sheer waste of valuable resources of organization. In this regard the article talks about “Info graphics” & the latest innovation in this field that can amalgamate business intelligence with narrative sciences.Read Full article :- http://www.forbes.com/sites/bernardmarr/2016/01/21/why-management-dashboards-and-analytics-will-never-be-the-same-again/#4cce3b7c3963