Neal Schaffer Blog

• AI for SEO in 2026: How to Actually Use AI in Your Search Workflow (Without Tanking Your Rankings)

  

  If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview on a Google search result page now correlates with a 58% lower average click-through rate for the top-ranking page, according to an Ahrefs study of 300,000 keywords published in […]

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• Amazon Influencer Store: How to Qualify, Set Up, and Earn From Your Recommendations

  

  You’ve built an audience that trusts what you recommend. So when someone asks which camera you shoot with or which book reshaped how you think about marketing, you send them a link, and that link earns Amazon a sale and you nothing. An Amazon influencer store fixes that. It turns the recommendations you already make […]

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• How to Duet on TikTok (And Why It’s the Platform’s Most Underused Business Format)

  

  A TikTok Duet is a split-screen video that plays your recording alongside someone else’s original, both at the same time. Making one takes about ninety seconds. What you are really doing in those ninety seconds is borrowing a finished piece of content. The other creator already supplied the topic, the hook, and the sound. Your […]

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• EEAT SEO: What It Means, and What It Actually Takes

  

  You added the author bio. You cited your sources. You rewrote the opening in first person so it no longer sounded like anyone could have written it. Three weeks later you checked Search Console, and nothing had moved. That gap between doing the work and seeing the work is where most people give up on […]

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• How to Make YouTube Shorts: Requirements, Specs, and What Makes One Work

  

  Most people looking up how to make YouTube Shorts already know where the record button is. What they do not know is which rules decide whether YouTube treats their upload as a Short at all. They also do not know how long a Short can run in 2026, or what length keeps anyone watching. Those […]

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