Neal Schaffer Blog

• B2B Social Media Marketing in 2026: Trends, Strategies, and What Actually Works

  

  B2B social media marketing has hit a turning point. Having worked in B2B sales since 1995 and the B2B social space since 2008 when I launched my blog (and later wrote my first LinkedIn book in 2009), I’ve seen plenty of shifts. But the changes coming in 2026? They’re different. The convergence of AI, evolving […]

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• How to Run a Social Media Campaign: 40+ Brilliant Examples & Strategy Guide (2026)

  

  You’re here because you want to make an impact with your social media campaigns, right? You’re not just looking to throw a few posts out there and hope for the best. Good. Because that’s not how it works. I’ve been helping brands nail their social media strategies for over a decade now. As the author […]

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• 12 Types of Facebook Ads in 2026: Complete Guide to Formats, Specs & Best Practices

  

  Facebook advertising remains the most cost-effective way to reach a massive global audience in 2026. With 3.07 billion monthly active users and an average CPC of just $0.58 compared to Google Ads’ $2.69–$5.26, the platform delivers unmatched reach at a fraction of the cost. Here’s the thing: simply running Facebook ad campaigns isn’t enough. With 98.5% of users accessing via mobile devices, […]

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• Copywriting vs Content Writing: What’s the Difference and Why It Matters

  

  Here’s something most marketers get wrong: they treat copywriting and content writing like they’re the same thing. They’re not. And that confusion costs businesses real money. I’ve spent over 15 years working in digital marketing, serving as a Fractional CMO for companies across industries. I’ve written six books on marketing, taught at UCLA Extension and Rutgers Business […]

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• 15 Best Social Media Marketing Tools for 2026: Organized by What You Actually Need

  

  If you’re managing social media for your business and still jumping between platforms to post content, I have a question for you: Why? The reality is that marketers spend an average of $46.47 per user to reach social audiences. And with ad costs rising, organic reach matters more than ever. The right social media marketing tools can […]

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