Agorapulse

• The Second Audience Your Publishing Checklist Forgot

  Picture the Thursday afternoon most content leads know too well. The video is shot, the audio is cleaned up, the thumbnail has been through three rounds of approval, and it goes out right on schedule. Three weeks later, someone on the team types that same topic into an AI search tool, the kind most of […]

• Stop Sending Your Boss Four Links to Approve One Post

  I was watching an old episode of The West Wing recently, and there’s a scene where Toby Ziegler, the director of communications, is trying to get his secretary to build out an editorial calendar for the president’s campaign. She’s struggling to make the thing look right. Toby, being Toby, tells her it’s a calendar. Make […]

• How to Turn a Failed AI Request Into a Tool You Keep Using

  I spent a couple of hours in Zapier once trying to build an agent. What I ended up with was an automation that sprouted another branch every time I touched it, and eventually I closed the tab and walked away. I told myself the technology wasn’t there yet. The technology was fine. I quit at […]

• Stop Brainstorming Your Content Calendar. Your Comments Already Ranked It.

  The worst hour of my month used to be podcast prep. Two hours a show, actually, researching guests and writing questions, and I dreaded it enough that I put it off until the last possible minute. What finally fixed it was not working faster. It was building a system that did the research so I […]

• Turn Reddit Threads Into 100 AI Content Ideas With a Local Pipeline

  A social team’s research process looks the same at most companies. Someone scrolls Reddit threads by hand, runs a generic prompt through whatever chatbot is open, and turns in five headline ideas that read like everyone else’s five headline ideas. The questions people type into a search box or a forum post stay buried in […]