Sprout Social

• 2025 holiday shopping trends: Tariffs, trust and timing

  As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more...

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• 4 strategies to increase marketing team productivity

  For social marketing teams, efficiency is crucial. According to our 2025 Impact of Social Media Report, it’s one of the key metrics that more Read more...

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• How to make a TikTok: The beginner’s guide

  TikTok transforms how brands engage with their audiences. The platform drives purchase decisions, supports product research and builds authentic relationships between businesses and consumers. Read more...

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• Instagram advertising guide: How to run successful Instagram ads

  With more than 200 million businesses turning to Instagram to market their products and compete for user attention, relying on an organic strategy alone Read more...

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• Audiences are tuning out: 6 ways to overcome declining social engagement and channel fatigue

  Turns out, social media fatigue is real. Social media habits are shifting worldwide, with people spending less time on social networks than before, disengaging Read more...

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