Buffer Blog
In-depth ideas and guides to social media & online marketing strategy, published by the team at Buffer
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What Is Social Listening, Why It Matters, and How to Form Your Strategy
Social media listening goes beyond direct tags and mentions. See how to analyze conversations, find trends, and improve your overall strategy. -
Dark Mode Has Arrived at Buffer 👻
Reduce eye strain, protect your focus, and create content comfortably any time of day, whether you're scheduling posts at midnight or engaging with your community at dawn. -
17 Threads Stats You Need to Know in 2025 (+ What They Mean for Your Strategy)
Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content. -
The Best Time to Post on TikTok in 2025 — New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views. -
What Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts
In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
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