Jon Loomer

• Landing Page Views No Longer Require a Pixel

  

  No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to maximize the number of link clicks, you may see this message: Maximize landing page views will now work without needing to install a pixel on your website. Let’s think about this.... Read more »

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• The Modern Approach to Meta Advertising Strategy

  

  A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.

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• Automatic Translation for Videos

  

  Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new Reel to Business Suite, there’s a new section during the Share step for “Closed Captions and Translations.” One of the options is to “Translate your voice with Meta AI.” If you... Read more »

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• Did Meta Change Ad Billing?

  

  Is Meta making a drastic change to ad billing? Panic spread last week that Meta was changing how advertisers are billed. Here’s what you need to know… The Reported Change There was a version of the “How Meta charges for ads” page that said this (emphasis is mine): You’re charged at the moment you confirm... Read more »

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• Why You Should Not Turn Off Ads

  

  Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created three ads for a single ad set that all have a different purpose: 1. The first ad focuses on a common problem and the solution found in your product. 2. The... Read more »

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