Jon Loomer

• Why is Creative Diversification Important?

  

  Everyone’s talking about Meta Andromeda and how to get the most out of it. A lot of advertisers are using it as a catch-all to explain everything from bugs to unrelated strategies. But let’s stick to the official documentation and the impact on you. The buzz phrase Meta is using most is “creative diversification.” So... Read more »

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• Limited Spend on Excluded Placements

  

  A new feature is coming that will allow Meta to spend a small amount of your budget on placements you’ve excluded, if it will improve results. Here’s what you need to know… The Announcement Meta explained in a recent announcement about Limited Spend on Excluded Placements: Starting October 8th, we’re rolling out a new feature... Read more »

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• How to Prepare for Black Friday and Cyber Monday with Meta Ads

  

  Plan and optimize your Meta ads for Black Friday and Cyber Monday. Learn how to structure campaigns, creative, and offers for best results.

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• Restrictions on Custom and Lookalike Audiences

  

  There are some restrictions to custom and lookalike audiences you should know about related to health and finances. Here’s what you need to know… The Restrictions When viewing Meta’s developer documentation on lookalike audiences, I stumbled on this message: Beginning September 2, 2025, we will start to roll out more proactive restrictions on custom audiences... Read more »

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• Creative Testing Feature Problems

  

  Meta recently rolled out a new way to test creative when creating or editing an ad. It’s actually a good feature overall, but I have some issues with the way it works now. How it Works When you click the Set Up Test button, you’ll be able to generate up to five duplicates of the... Read more »

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