Jon Loomer

• How to Approach Meta Advertising Control

  

  Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.

  The post How to Approach Meta Advertising Control appeared first on Jon Loomer Digital.

• Turn Off New Creative Workflow (Multimedia Experience)

  

  You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows advertisers to provide up to 10 images and videos for a single ad. While I use and have generally been happy with the Multimedia Experience, I know I’m in the... Read more »

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• Meta Introduces a New Automatic Events Feature

  

  Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version.

  The post Meta Introduces a New Automatic Events Feature appeared first on Jon Loomer Digital.

• Check Your Existing Customer Exclusions

  

  What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from all audiences or only acquire new customers. When you choose to acquire new customers, you’ll need to define the custom audiences you want to exclude. But Meta is doing something... Read more »

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• Reply to Keywords Meta Ads Feature

  

  Meta is testing Reply to Keywords, a feature that automatically sends an Instagram DM when someone comments with a specific keyword.

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