Jon Loomer

• Meta’s “Describe Your Audience” AI Feature for Detailed Targeting

  

  What Meta's new "Describe Your Audience" feature for detailed targeting does, how it works, and why it may not matter much.

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• Audience Segments Change Everything

  

  This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience Segments? Meta introduced audience segments for manual sales campaigns in the summer of 2024. I credit this feature for completely transforming my understanding of algorithmic targeting. Advertisers who accurately define... Read more »

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• “Push Delivery to This Ad” (Plus 4 Updates)

  

  Updates include "Push Delivery to This Ad," engagement filters, location targeting questions, video translation limits, and Threads ads.

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• A Guide to Meta Ads Targeting in 2026

  

  A guide to Meta ads targeting in 2026, including audience controls, suggestions, restrictions, and when tighter control is worth it.

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• Does Meta Want Audience Suggestions?

  

  Most targeting inputs are audience suggestions by default now. And if you use detailed targeting or lookalike audiences, they are only suggestions for the most common performance goals. But whether Meta actually wants us to provide suggestions isn’t clear. Based on recent changes, you have to wonder. The Signs At some point, Meta removed language... Read more »

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