Jon Loomer

• Value Optimization for Profit Margins

  

  Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating... Read more »

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• Text Tone for Tailored Personas and AI-Generated Text

  

  Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you... Read more »

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• A Complete Guide to Meta Ads Attribution

  

  Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.

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• Tailor Text Variations to Personas

  

  Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation, it explains: You can choose... Read more »

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• Use Value Rules to Improve Lead Quality

  

  A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping... Read more »

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