Social Media Today

• 5 tips for building an effective brand presence on TikTok

  A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

• Will Meta’s massive AI bet pay off?

  

  The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

• From Yamal to the mall: How American Eagle is going back to school

  

  CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

• Social insights fail to reach decision-makers: Here’s what the numbers say

  Just 14% of social media professionals feel their organization is able to use social data properly.

• How to build a brand presence on Reddit in 2026

  Looking to build an organic brand presence on Reddit? Follow these key steps.