Social Media Today

• YouTube creators can now like video comments in bulk

  The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

• Meta avoids Motion Picture Association lawsuit over PG-13 ratings

  Instagram had been using the proprietary ratings scales without permission and will now include a disclaimer saying it “didn’t work with the MPA.”

• Snapchat users travel more than non-users

  A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

• Meta highlights improvements to its ad serving program

  The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

• Meta’s new Ray-Ban glasses will support prescription lenses

  The latest AI-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.