Mack Collier

1. Understanding Substack’s Three Growth Stages

   Growth on Substack is easier to track than you think. In May of 2024, I started investigating Substack. I had heard from peers that Substack was growing and that I should build a presence there. For those that aren’t familiar with Substack, it’s a newsletter site that has a social component built on top of […]

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2. Blogging Isn’t Dead, it’s Morphed Into Substack

   I started blogging officially in September of 2005. I launched my own blog for the first time in March of 2006.  This blog launched in June of 2009. One of the things that blogging for that long affords me is the ability to know what blogging was like before Facebook, Twitter and other social media […]

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3. The Backstage Pass is Moving to Substack

   A bit of housekeeping: I am moving The Backstage Pass newsletter from Mailchimp to Substack.  Effective next week. If you haven’t yet subbed to The Backstage Pass, please do so over on Substack. Why the change?  Substack has two key advantages over Mailchimp for me: 1 – I can add more social elements. I’ve growth […]

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4. Easter and the Three Eternal Gifts God Gives to Christians

   Today we celebrate Easter, which commemorates the resurrection of Jesus Christ three days after He was crucified. In the process of Jesus’ death, resurrection and return to Heaven, God granted three eternal gifts to all Christians. The first gift you know about, the second gift you are likely aware of, but may not appreciate its […]

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5. Research: 97% of Loyalty Programs Fail Due to This Simple Design Flaw

   Would you believe that 97% of loyalty programs fail? And 77% of them fail in two years or less. Why? It’s due to a basic design flaw that many loyalty programs suffer from. It’s a design flaw that reflects a fundamental misunderstanding of why people participate in loyalty programs. The reason why the average loyalty […]

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