CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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The Business Case for Real-Time Decisioning in Customer Experience
What feels like a service improvement is actually a structural shift in how companies grow and retain customers.
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What the 1990s Got Right About Customer Experience
As CX became measurable, it drifted from its original purpose: deliberate design.
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Show Your Marketing Boss Who's Boss With Email Opt-Outs
Give customers a choice—and prove it drives retention, trust and long-term revenue more than another campaign ever could.
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Why NPS Became Customer Experience's Favorite Punching Bag
It’s not broken. It’s just been asked to do a job it was never designed to handle.
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Unifying Creator and Social Media Strategies with CreatorIQ and Sprinklr
Gaining insights into social media and creator content used to require multiple platforms, which is impractical at scale. A new partnership aims to change that.
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Sigma Connect
