Influence, orchestration and alignment: the new playbook for B2B marketing leaders.
Agentic AI adoption is surging in sales and marketing. But only data-mature organizations will reap the rewards.
Boards must shift from “should we invest?” to “are we ready?” when it comes to AI transformation.
Google must share parts of its search data with rivals. Does this impact marketers already adapting SEO strategies for a multi-platform, AI landscape?
At INBOUND 2025, HubSpot rolled out 200+ updates including Data Hub, AI CPQ, Breeze Agents and “The Loop” playbook for marketers.
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