SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

The Art of Digital Segmentation and Drawing Customer Attention

Digital segmentation is the way to divide the consumer database into multiple homogeneous actionable groups. It is an integral part of Market Research Analytics. In this article link, the author writes about customer segmentation and how to develop digital personas, what are the impact areas, especially during high volume sale seasons. Read more at: https://www.blueoceanmi.com/blueblog/customer-segmentation-and-digital-personas/

 

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Eradicating Organization Silos

Organizations have traditionally been structured in a top-down manner. Often missing in this structure is the connectivity between functions and departments. What connects workflows are business processes. According to the author, 72% of all improvement opportunities are directly related to deficient business processes and organization silos. Many leaders miss the fact that, without a strong business process structure, it is nearly impossible to improve performance. The sources of problems that arise, remain hidden in such case, and so lead to a trivial solution. Thus, redefining the organization according to workflow and knowledge requirements is important, and then improvement opportunities offered can be addressed. Hence, the organization silo problem can be solved by matching up the organization chart with the business system and business process. Read more at: http://www.businessmapping.com/blog/eliminate-organization-silos/

 

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Safer selfies on the way as Instagram plans two-step verification

Instagram has introduced several new features that will improve the app experience for advertisers and users alike.

1. Instagram has opened up two-factor authentication to boost the account security of all of its users

2. Blurred Content Filters Instagram is also increasing its censorship of sensitive content.

3. With direct booking, users get a more streamlined in-app experience, so if you see an amazing Instagram photo of the latest trendy food, you’ll be able to make a reservation right on the restaurant’s Instagram profile.This tool will allow users to make a booking or appointment directly on a business’ Instagram profile.

 

With 400 million daily active users and counting, Instagram is doing pretty well for itself. This growth will undoubtedly spark more updates in the future. Stay tuned! Read more at:

http://socialmediaexplorer.com/content-sections/news-and-noise/instagram-rolls-out-new-security-and-booking-features/

 

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HCM System: choose your partner wisely

Human capital Management (HCM) solution is a sophisticated tool to manage the workforce and streamlines Human Resource workflow. In addition, the technology's analytical capabilities aid decision making with data-driven evidence. It is pivotal to choose the right HCM vendor to maximize business human capital. One should look for following features in an HCM provider: provides streamline workflow, seeks a system to integrate HR functions into single HCM platform, it can deliver on intangibles like customer service, mobile designs, self-service capabilities, analytics, system scalability, system security etc. Cloud-based HCM solutions provide greater security protections than locally hosted software at a lower cost. Choosing a right HCM system partner reap significant dividends in cost savings, labor efficiency, and employee morale. Read more at  https://www.paychex.com/articles/hcm/right-partner-buying-human-capital-management-system

 

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Changing User Experince: Voice Interaction and Internet Of Things

Technology in the field of interaction and communication is changing at a faster rate. The newest additions to this field are voice interactions and it (Internet of Things). Modern homes are equipped with connected devices that adjust temperature and lock the doors at the command of your voice. Today big players like Microsoft, Amazon, and Apple are using voice apps as search options. Amazon has gone a step further by adding Echo-Show to provide visual results from voice queries. IoT is a system of interrelated computing devices and it's been featured in fitness trackers, smart watches and in homes with connected doorbells and lighting systems. The IoT and voice integration are next big shift and it's imperative for business to understand how this technology are changing user experiences and expectations. It is important for companies to keep pace with new innovations to keep the user experience on par with the marketplace. Read more at http://www.business2community.com/tech-gadgets/voice-interaction-internet-things-changing-user-experience-01846481

 

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A step towards process improvement

Process improvement is an important part of powering business hubs towards success avoiding major hindrances and problems. Following a bad process often leads to stagnation and failure in business. So it's vital to know how process improvisation can boost efficiency and prevent disaster before they happen. Selecting the correct process in the first place is a difficult task as a wrong process may lead business succumbs to inefficiency and poor performance. It is not necessarily important for one to be a tech-wizard either- all you have to do is follow some basic steps:• Select a process you want to improve
• Define the intended outcome and objective of the process
• Draft and map the ways it can be improved
• Analyze the process and suggest improvement with the help of a team
• Test and deploy the changes .
In short, Process improvement not only boosts efficiency, but also effectively scale a business while staying consistent with your business model. Read more at: http://www.business2community.com/business-innovation/process-improvement-stop-bad-processes-killing-business-01847982#3LfPm82T1HxKGGfE.97

 

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Edge Analytics : Antidote to Cyber security problems

Cybersecurity is a threat to the globe. The quicker it can be dealt with, the better it is. In order to quickly find the problem, the organizations have to deal with the available big data more efficiently. Edge analytics is the concept of extending edge computing to data analysis. The advantage is that analytics can be done closer to the devices which actually generated the data so that the predictive maintenance can be carried out and security problems can easily be dealt with. This is important in situations where waiting for sensor systems to transmit data to a remote cloud is just a wastage of time , for example the case of train safety.Edge analytics can act as a veritable antidote to the malicious act of hackers. Read more at:  http://www.csoonline.com/article/3195922/data-breach/is-edge-analytics-the-front-line-of-cybersecurity.html

 

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Role of Artificial Intelligence in IT Industry

One of the challenges faced by IT software development (devops) teams look for faults in a large stack of data. Human mind, with its limited capacity, is incapable to cope up with the dynamic technology and tools which can handle such daily inflows of data. Therefore, a need for centralized analytics system arises to troubleshoot problems and assist in real -time decision making.AI instead of analyzing data itself can mimic other people who had faced similar problems in their system and find out remedies. Cognitive Insights can help protect organizations against Distributed Denial of Service (DDoS)  attacks. Risks would be reduced and customer success rate would improve. Read more at: http://analyticsindiamag.com/see-artificial-intelligence-become-biggest-driver-devops/

 

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Intent Data: Connecting right buyers to sellers

The prospect's intent is demonstrated by the frequency of searches on a particular topic from that particular account. Such data is called "Intent Data" .External Intent data( Third -party providers) and Internal data ( CRM and Contact Form) are the sources for such data. It eliminates all the guesswork and saves time by looking out for companies which are researching for our goods and services and then providing them quality content. Till now only 17% companies make use of advances marketing techniques such as intent data. Such knowledge will be a competitive advantage. One of the main advantages is targeting different buyers in the same organization. Overall it would generate more sales.Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#d6OimfSHLPcfr9gb.97

 

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Influential Healthcare Marketing

The key findings from 2017 South West healthcare report reveal that television and direct mail are the most influential mediums and ‘knowledgeable”, “trustworthy” and “cost-effective” are the most influential words. The most influential statement as per the survey is “We will treat the problem, not just the symptoms”.  The survey also revealed that advertising messages featuring testimonials of friends and families are not preferred anymore. For more read at: http://www.businesswire.com/news/home/20170517005357/en/Public-Opinion-Poll-Reveals-Surprising-Consumer-Behaviors

 

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Best out of predictive dialer and outbond campaigns

Everyone wants to achieve highest connections in outbound dialing. Predictive dialers allow continuous connections. Tips to get most out of these are: beginning should be with a right list because it lays a foundations and there should be a connection between CRM and contact center, investment in automation is necessary like predictive dialing which minimizes downtimes, eliminates errors, etc. , rules and regulations should be highly adhered to, in order to avoid fines and litigations, outbound solutions keeps callers connected by giving a menu of telephone numbers to choose from and helps establishing a natural connection. Lastly, put inbound to work for outbound, all components of contact center must work in harmony. Outbond dialing solutions help in making quality connections, maximizing agent’s performance, improving customer satisfaction, etc. Read more at: http://www.incontact.com/blog/5-tips-for-a-better-outbound-dialing-strategy/

 

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How Analytics is changing healthcare sector

Analytics is a cost-effective method of doing business in every domain, be it commercial sector or health sector. By maintaining a hospital database actions can be taken to operate its activities efficiently. Also, there will be increased transparency and reduction in frauds/scams if analytics are used to track any such kind of irrational behavior. Keeping a database of patients' record will avoid repetitive processes and save his time and effort thereby increasing his overall satisfaction. Analytics can help bridge the gap between specialists and patients. Hospital staff appraisal and labor division is another benefit of keeping record of staff data. Read more at: http://readwrite.com/2017/05/16/data-analytics-transforming-healthcare-system-hl1/

 

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Profitable business analysis- how to achieve it

Business analytics help in taking decisions. Business intelligence involves analysis of prior analysis and is used to support tactical decision making. Machine learning involves processing historical data to make future predictions. There is scope to add applications to deal with consumers. Unless analysis is done in production application the business will not realize efficiencies. Such analysis can speed up daily activities. The prescriptive analysis makes best use of resources by establishing how processes should be executed. Artificial intelligence supports automation of processes and decision. Machine learning is under AI, but more advanced. The main issue is that the analysis and intelligence should be integrated into the working environment. Methods, culture and discipline will always be the key challenges. Read more at: https://www.gooddata.com/blog/key-strategies-for-profitable-business-analytics

 

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Scaling down cost per contact

Cost per Contact includes all costs that are needed to run a contact center, like salaries, facilities, software etc. Divided by the number of contacts handled. In this blog, we go through five possible ways to reduce the cost per contact. First, optimize the Interactive Voice Response (IVR) which can provide telecom usage savings. Second, using a callback feature in the IVR can provide both telecom usage and port allocation savings. Third, overall operations cost savings can happen by utilizing skill-based routing, which can benefit all call center channels - phone, chat, email, etc. Fourth, workforce optimization tools do just that, and can help reduce costs related to staffing and telecom usage. Lastly, since it is cheaper to have a customer help themselves, so if you can provide self-service options, you should.Read more at

http://www.incontact.com/blog/reduce-cost-per-contact-5-tips/

 

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What to expect from a cloud application suite?

Simply put, cloud computing is the delivery of computing services-servers, storage, databases, networking, software, analytics and the Internet ("the cloud"). In the context of cloud computing, in this blog, we discuss what to expect when you move a business process into a cloud application suite. First, expect to be impressed by the scope of the application, and its configurability. Second, The Cloud, or software as a service delivery model, is much cheaper to execute that an on premise install and upgrade model. Third, expect a fully formed application. This not only means a web based user interface to collect, store, and access your data, but process ware - support for your business processes via workflow, managing processes and states, and "best practices".Read more at

http://it.toolbox.com/blogs/coneblog/8-things-to-expect-from-a-cloud-application-suite-76155

 

 

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Three Simple Ways to Ensure Cloud Success

The cloud, as we know is a strong rival for contact center technology today. In this blog, we discuss three critical steps for cloud success. First, constructing a good Statement of Work (SoW) is of utmost importance. You need to define requirements, address functionality, integration, training, etc. Here a little planning can bear fruits in the long run. Second is to explore what the vendor is committed to deliver on Service Level Agreements (SLA's), what they can and can't control, how will they respond, how will they track and report on SLA's. Lastly, it is very important to define the proper vendor management role and who will provide it, whether in the center or in IT. The Vendor Manager needs some technical aptitude and great communication skills as the liaison between the business areas, IT and vendor. Read more at: http://www.strategiccontact.com/blog/2016/08/cloud-success-in-3-easy-pieces/

 

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Hassle-free Coding Teamwork with Bitbucket

Bitbucket is a service that lets you manage your file versions on the cloud while offering a plethora of other useful features helping in "revision control systems" for coders. Why is it so useful? Because of its continuous delivery, seamless collaboration and flexible deployment it is so popular. Also the Bitbucket server has its advantages too. These servers offer enterprise-grade security, fine-grained permission controls, and super-fast access from across the globe 24×7. Bitbucket servers are fully scalable and would grow with your team. You can also integrate your Bitbucket with JIRA, HipChat, and Bamboo. Read more at http://trak.in/tags/business/2017/01/19/reasons-bitbucket-must-have-coding-teamwork/

 

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Facebook chatbot : A storm in tech world

Facebook bots can offer your clients with personalised choices and also the same interactive communication of rebuke a customer service rep.

They will conjointly offer businesses with intrinsic message templates, which might be enforced with none programming data.

The last of the capabilities are the welcome screen and null state calls-to-action to help customize your bot.

They will also change the way customers search for information by sparing users the hunt for specific criteria for a product or service.

According to Tech Crunch, bots may render 1 -800 numbers obsolete by eliminating wait times and menu trees.

Chatbots are the newest release in its quest to revolutionize customer service through social media.

Interested in bringing your customer service to the next level? Chatbots may be able to grant that wish.Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/facebook-chat-bots/

 

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Fitness Trackers: The story of a fast downfall

Fitness trackers were believed to be the next big thing about consumer accessories after smartphones. As we all know, smartphones have a high range of capabilities that includes their competency to measure basic fitness parameters, like counting of steps, number of calories burnt etc. Several companies took advantage of this growing fitness consciousness by launching bands, watches and other wearable gadgets that in addition to tracking their basic parameters also track the critical measures in activities such as cycling, hiking and swimming. The market of these fitness trackers had seen massive growth until 2015. However, the growth reduced drastically in 2016. Based on this highly staggering drop in sales, analyst purchases downgraded their prediction for 2017. Read more at:  https://www.blueoceanmi.com/blueblog/fitness-trackers-market-analysis/

 

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One more step towards Digitization: Aadhaar Payment App

Aadhaar Enabled Payment System is gaining massive popularity in India. Numerous Aadhaar payment apps have come up. This is a huge step towards Financial Inclusion. According to the author Aadhaar merchant payment apps are faster in operation. Read more at http://www.senrysa.com/blog/?p=159

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