We all know that Internet of Things or IoT can monitor and measure data in real time. These data in return offers valuable insight to help save time, energy, and money. But, do you how are IoT data collected, processed, and analysed? Data are collected from security systems, smart appliances, smart TVs, and wearable health meters. Data are also collected from commercial devices including commercial security systems, traffic monitoring devices, and weather tracking systems. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/iot-data-how-to-collect-process-and-analyze-them-032619

Nowadays, effective B2B video marketing content is helping firms to tell compelling stories, thus showcasing their expertise or company culture, and boost conversions. It is a fact that video already governs social media, and it is now becoming central to any marketing strategy. So, it is time to start to incorporate video content into your marketing strategy. This article explores seven ideas of how you can leverage video to create excitement, build relationships and engage with clients and employees. Read more at: 

https://www.business2community.com/b2b-marketing/7-ways-to-leverage-video-in-your-b2b-marketing-strategy-02178913

In this rapidly advancing digital age, information technology is evolving from being a reactive organization with limited agility to be a predictive business enabler that foresees and anticipates business needs. So, the key in developing this competence is streamlining IT processes and working smarter, not harder. With this in mind, the author, Rose de Fremery, tech writer, takes a look into three technologies that are transforming business and IT operations today. These technologies are Cloud Computing, Artificial Intelligence and Automation. Read more about these technologies at: https://it.toolbox.com/article/3-technologies-that-are-transforming-business-and-it-operations

To be successful in your new business idea, it is important to have a successful strategy to bring in local customers as local branding gives you chance to form a bond with a local audience and drive sales to new heights. This article by Rolando Herrera (VP of Marketing and Co-Owner of Insignia SEO an Austin SEO Company) explores some helpful strategies that help to boost your local branding with ease. Read more at:  

https://www.business2community.com/branding/4-rules-to-create-a-strong-local-branding-strategy-02176527

Nowadays, work environment needs flexible, effective, and dependable technology that allows employees to do their jobs, particularly in distribution and retail industries. But, with access to mobile apps that connect employees to a real-time look into inventory and orders, distributors and retailers are able to fulfill the need of every customer. Mobile apps can now connect employees to real-time business data, operations, and analytics and hence organizations can better forecast inventory need and deliver on increasing customer demand. Read more at: 

https://www.business2community.com/business-innovation/work-place-optimization-through-mobile-technology-02169425

Reports says that 50% of word of mouth recommendations are the leading factor behind a purchasing decision and 92% of consumers trust recommendations from the people they know. So, it is a fact that mouth marketing is effective. This article explains a few ideas to help you increase your word of mouth marketing to help grow your business like making yourself more interesting, sharing your experiences, share something that promotes high arousal and many such things. Read more at: 

https://www.business2community.com/marketing/how-to-increase-your-word-of-mouth-marketing-02167485

Quality content is important for any organization, but what is quality content? Quality content is established by its success. However, quality content does not always rank. The article explains how to create quality content by creating relevant content and it is also important to know your target audience. Backlinking is another great way to ensure your content is relevant. Read more at: https://www.business2community.com/content-marketing/how-to-create-quality-content-that-ranks-02169502

Nowadays, SEO and PPC are two essential marketing strategies. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at:  https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097

It is the age of online. You can sell anything and everything online. So, if you give importance to efficiency, quality and consistency in your branding and marketing campaigns, setting up an online store might be the single solution that will solve multiple problems in your organization. Read more at: 

https://www.business2community.com/marketing/8-benefits-of-building-an-online-company-store-for-your-branded-merchandise-02162445

Account Based Marketing or ABM offers teams a focused, structured way to develop personal relations with their curated lists of target accounts and is a proven way to efficiently drive revenue. ABM also offers TEAM framework i.e. Target. Engage. Activate. Measure to put ABM into action. Read more at: https://www.business2community.com/marketing/how-to-define-your-ideal-customer-profile-for-account-based-marketing-02162519

Cyber security exists although there remains some threat. So, organizations now adopt never trust, always verify approach to cybersecurity to help protect your data robustly. This approach offers substantial benefits to organizations and businesses. Nowadays, employees generate endless amount of data every day, safeguarding this level of security may sound like a challenge. This article explores how zero trust helps secure your data. Read more at: 

https://it.toolbox.com/blogs/anthonyortega/2-ways-to-get-the-most-out-of-zero-trust-data-security-012419

Nowadays, edge computing power of cloud is changing how Internet of Things devices and applications work as systems. This article explores some ways edge computing will change cloud utilization.  They are: Faster Decision Making, Network Load, Sharing Security and Disconnected Decision Making. Read more at: 

https://it.toolbox.com/blogs/davidgillman/4-ways-edge-computing-changes-cloud-utilization-012219

The role of customer success manager’s role is a challenging one. They face both internal teams and external customers, trying to strike a happy balance between both while making the customer experience everything that it can be. This role requires someone to find big problems that customers are having, communicating with the marketing and product teams, and find solutions. Read more at: 

https://www.business2community.com/customer-experience/top-5-qualities-of-a-great-customer-success-manager-02151069

Nowadays, organizations focus on creating the right content to appeal to B2B customers. We all know that content is the king, but we must know what to produce, and what to do with it, is what will keep it upon its throne. Read more at: 

https://www.business2community.com/content-marketing/the-top-10-content-trends-marketers-in-it-services-need-to-know-02151358

The vital concept of connectivity is moving beyond mere laptops, smartphones, and mobile devices as we observe its penetration into cities, homes, markets, farming, cars, wearables and more, connectivity is making each of them smarter by a great margin. This innovative advancement has come here to stay. Read how IoT is changing our lives at: 

https://it.toolbox.com/blogs/ankitkumar/internet-of-things-the-bright-wave-of-the-future-121818

Employees are the most valuable asset in any organization and your most valuable employees are often the quickest people to leave. The author in this article explores how you can use artificial intelligence to create systems that help meet your employees’ intrinsic needs and build the supportive and challenging environments that employees crave for. Read more at: 

https://it.toolbox.com/blogs/susanowens/5-ways-ai-technology-can-help-you-retain-employees-121818

Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at: 

https://www.business2community.com/content-marketing/3-trends-in-content-marketing-that-many-businesses-ignore-02151383

It is a fact that the Internet of Things produces a lot of data for companies. So, dealing with this massive amount of data is both a large task and a continuous process for organizations. But, now most companies have some idea about the potential value of IoT data for their operations and IoT data which keeps streaming in, artificial intelligence is a natural choice for analyzing and making sense of them. Read more at: 

https://it.toolbox.com/blogs/davidgillman/stream-analytics-is-becoming-real-time-ai-121318

Data breaches nowadays are creating a lot of buzz. It is a fact that a new event happens every week, and even though organizations rightly fear an attack from an external source, internal threats also pose a hidden risk, accounting for a substantial number of data breaches. According to reports, it is found that 90% of organizations feel vulnerable to insider attacks. This article gives us some tips to develop an insider threat prevention strategy. Read more at: 

https://www.business2community.com/cybersecurity/10-tips-for-protecting-your-companys-data-against-insider-threats-in-2019-02148779

Every business wants themselves to be noticed and it is found that the average click-through rate (CTR) of display ads is 0.05 percent. So, it is important to add video in your marketing content strategy as video is becoming an increasingly effective way to engage your followers and gain new subscribers and can also use video to provide your customers with valuable information. Read more at: 

https://www.business2community.com/content-marketing/why-you-should-add-video-to-your-content-strategy-02151148