SigmaWay Blog

Social media plays an important role in searching information  and decision-making behavior of consumers.  A country like India, where 65% of population is youth, uses laptop, tab, Smartphone etc to be socially connected.  Therefore the Brands have realized the importance of social media to reach today’s young generation. For example, if we go to Nike’s Facebook page the entire focus is on fitness and athleticism rather than their products. Another way to connect with consumers is to know the importance of real time marketing which focuses on real time incident. Social media has also molded the consumers to reviewers. 

To read more- visit the following link:

http://www.mbaskool.com/business-articles/marketing/9150-consumer-behaviour-in-the-age-of-social-media.html

Well, nowadays retail banks are more focused in implementing data analytics techniques and models into their day to day decision making processes. Data analytics not only provide solutions to attract and retain profitable customers but also by the help of various tools and techniques like data discovery and visualization, it is possible to analyze the various aspects which are associated with customers. Retail bankers are trying to discover the relationships and correlations in large amounts of data using customer intelligence derived from analytics. Big data analytic enable them to track customer behavior and preferences to achieve higher level of customer satisfaction which definitely helps to achieve stakeholder’s wealth maximization. For more information, please go through the link: http://spotfire.tibco.com/blog/?p=22990

Philip Kotler, an American author, consultant and professor, defines Marketing 3.0 as values driven marketing – covering the customers’ mind, heart and spirit. The new model for marketing (Marketing 3.0) treats customers not as mere consumers but as complex & multi dimensional human beings that they naturally are.  Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

For more information follow : http://www.mbaskool.com/business-articles/marketing/9010-marketing-30-values-driven-marketing.html

Outsourcing is an important dimension in this modern era of business, which is responsible for the execution and the handling of specific operational tasks. It allows an organization to allocate its full resources to its core area of interest, instead of deploying a substantial amount of resources in order to achieve specific operational tasks. Outsourcing provides strategic flexibility to an organization, apart from enabling it with a sense of concentrated focus towards its core playing field. 

With the Cloud services in offer, Globalization as its advantage, with competitive offerings from various outsourcing vendor organizations, Outsourcing is the taste of the time we are currently living in.

It is a bulls-eye strategy from an organizational perspective. 

Follow this link for a complete view on this aspect

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&ved=0CFAQFjAF&url=http%3A%2F%2Fast.umich.edu%2Fpdfs%2FWhat-is-shared-services-102811.pdf&ei=8ewMU4GJNYazrgfetIDICQ&usg=AFQjCNFMU-Vool8nS2YKrDuPULXGevM80w&bvm=bv.61965928,d.bmk

Seeking customer feedback is an important part of any company or organization to ensure that their products remain in line with what the customer wants. Its nothing but adhering to 'Customer Is King' principle. As business world is becoming bigger and bigger, companies are coming out with more and more new products, it is very important to hear the 'voice of the customers (VoC)' to stay ahead of the competition. Not only this, by gathering customer feedback, companies can bring in new innovations in their products.